The Ross Simmonds Show

The best way to ensure that an AI doesn't take your job is to get a job in childcare. You think it's a joke.But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue. It has no idea.And it definitely doesn't know how to change a diaper.But here's a few things that an AI can do: ​It can come up with 10 blog post titles on any topic you can think of It can ​write an email that gets sent to your mailing list (this wasn't written by AI) It can write a poem or love song about your favorite brand It can create a beautiful piece of art (subjective) It can design ads that actually convert​ And so much more.I've been spending a lot of time learning about AI for the last few years now but only over the Holidays have I gotten to a point where I'm convinced the market has arrived. The market has arrived for AI tools to have an impact on our industry as marketers. It's here.I break it all down in this podcast episode.RESOURCES:https://foundationinc.co/lab/artificial-intelligence-for-marketers/—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year.My goals for 2023 fall into the following categories:  Wealth Health Community Personal Relationships Family —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great.My Productivity Tools: Fancy Hands MarketerHire Loom Magic Studio Timebolt Chat GPT-3 Sheet+  —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

How is it even possible to build a tailwind on the wings of a great disruption? Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015. On this episode, I'll cover the 4 pillars that contributed to Adobe's success. Their Business Pivot Their Community Building Their User Generated Content Their SEO Strategy -------Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

I want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on my deathbed.Hear my thoughts on these common deathbed regrets: I wish I had the courage to live a life that was true to myself. - (3:58) I wish I had the courage to express my feelings. - (6:40) I wish I had stayed in touch with my friends. - (8:15) I wish I would have let myself be happier. - (10:45) I wish I didn’t work so hard.- (13:00) Important links and mentions:Nurse Reveals the Top 5 Regrets People Make on Their Death Bed—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross on >>>YouTubeInstagramTwitterConnect on LinkedIn

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.Learn about: The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.Timestamps: Understanding SERPs (Search Engine Results Page) - (8:00) Injecting Video in SEO Driven Content - (13:55) Tips for Balancing Inbound and Outbound Marketing (31:47) How to Capture Attention and Use It to Sell - (44:39) Leveraging Reactive Storytelling - (46:05) Important links and mentions:Foundation Content Marketing PlaybookHow to Write for the WebJoin hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

Welcome to Create Like The Greats, a new podcast that will host in-depth analysis of some of the greatest creations and creators of all time along with deep-dive conversations on the creative process that went into building companies, brands, stories and more. In each episode, we will dissect a new creation.The series launches today on the Hubspot Podcast Network, so check it out and give it a listen.Subscribe to Create Like The Greats via:Apple Spotify Google Overcast AmazonLeave us a 5-star rating on Apple Podcasts -- We know you're going to love it.Each new episode, will be accompanied with full episode transcripts, show notes, and curated resources that will help you better understand the process that went into the creative and creation process.