The Ross Simmonds Show

Ross Simmonds
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Feb 16, 2023 • 25min

How I Made $100K from Public Speaking (and How You Can Do It Too)

Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it.In this episode, I share with you how I got started and how you can do this too with the right approach.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Feb 10, 2023 • 46min

How Calm Built a $2B Media, Content Marketing, & YouTube SEO Empire

Take a deep breath. In. and out. What do you do when there is already another major competitor in an already competitive industry?In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry.Important links and mentions:Read Foundation’s Blog Post on Calm—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Feb 4, 2023 • 29min

CLTG 10: My 20 Harsh Truths

In this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward.My 20 Harsh Truths: The world isn't out to get you. We judge ourselves by our intentions but judge others by their actions. You're probably much more privileged than you think. Money matters a lot but it's not everything. At the end of the day, no one is going to remember your debates one that one silly thing you did online. You're never going to figure it all out. Some of your closest friends today could be strangers in 6-12 months. It's ok to be wrong. Not everyone is or wants to be your friend. Sometimes you need to rely on others but not everyone is reliable. You're probably contributing to the problem more than you think. Most people complain because they're bored or they want company. If it sounds too good to be true it probably is. Avoid it at all costs. The media has an agenda. Potential can be great but it can also ruin your life. Tomorrow is not promised to any of us. You're not going to be remembered if you don't do anything substantial. So, live a fulfilling life. Not everything you create is going to be loved by others the same way that you love it. You can have all of the degrees in the world but still get rejected from a job. So, strive to develop talents and skills that are undeniable. Sometimes you're going to fail...even when you give 110% And that's ok. —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Jan 27, 2023 • 28min

CLTG 9: How I Wrote a $1.4M Blog Post

You simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Jan 20, 2023 • 50min

CLTG 8: How Gusto Went From An Underdog To A $10B Valuation

Life is more fun when you’re the underdog competing against giants. We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation.Important links and mentions:Blog Post - How Gusto Uses Content to Take on Existing SaaS GiantsRoss Simmonds’ YouTube Channel—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Jan 13, 2023 • 52min

CLTG 7: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Super Bowl

Despite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl.Important links and mentions:Monday.com’s Complete Guide to Project ManagementMonday.com Ad - Your Team’s Future Depends on Monday.comMonday.com Ad - What Using Monday.com Feels LikeBlog Post - Any Given Monday: How Monday.com Rode Their Diversified Marketing Strategy Straight to the Superbowl—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Jan 6, 2023 • 20min

CLTG 6: Will AI/ChatGPT Actually Take My Job?

The best way to ensure that an AI doesn't take your job is to get a job in childcare. You think it's a joke.But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue. It has no idea.And it definitely doesn't know how to change a diaper.But here's a few things that an AI can do: ​It can come up with 10 blog post titles on any topic you can think of It can ​write an email that gets sent to your mailing list (this wasn't written by AI) It can write a poem or love song about your favorite brand It can create a beautiful piece of art (subjective) It can design ads that actually convert​ And so much more.I've been spending a lot of time learning about AI for the last few years now but only over the Holidays have I gotten to a point where I'm convinced the market has arrived. The market has arrived for AI tools to have an impact on our industry as marketers. It's here.I break it all down in this podcast episode.RESOURCES:https://foundationinc.co/lab/artificial-intelligence-for-marketers/—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Dec 30, 2022 • 22min

CLTG 5: Creating Sustainable New Year’s Resolutions

Many people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year.My goals for 2023 fall into the following categories:  Wealth Health Community Personal Relationships Family —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Dec 23, 2022 • 16min

CLTG 4: 7 Productivity Tools to Leverage Your Time

There’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great.My Productivity Tools: Fancy Hands MarketerHire Loom Magic Studio Timebolt Chat GPT-3 Sheet+  —--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn
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Dec 15, 2022 • 59min

CLTG 3: Adobe’s $500 Billion Unshakeable Moat

How is it even possible to build a tailwind on the wings of a great disruption? Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015. On this episode, I'll cover the 4 pillars that contributed to Adobe's success. Their Business Pivot Their Community Building Their User Generated Content Their SEO Strategy -------Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.Follow Ross onYouTubeInstagramTwitterConnect on LinkedIn

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