The best way to ensure that an AI doesn't take your job is to get a job in childcare. 

You think it's a joke.

But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue. 

It has no idea.

And it definitely doesn't know how to change a diaper.

But here's a few things that an AI can do:

1. ​It can come up with 10 blog post titles on any topic you can think of
2. It can ​write an email that gets sent to your mailing list (this wasn't written by AI)
3. It can write a poem or love song about your favorite brand
4. It can create a beautiful piece of art (subjective)
5. It can design ads that actually convert​

And so much more.

I've been spending a lot of time learning about AI for the last few years now but only over the Holidays have I gotten to a point where I'm convinced the market has arrived. The market has arrived for AI tools to have an impact on our industry as marketers. It's here.

I break it all down in this podcast episode.

RESOURCES:

https://foundationinc.co/lab/artificial-intelligence-for-marketers/

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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