In this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets. 

You know. Here’s the biggest problem I see right now in our industry: 

Brands have forgotten that Content Marketing is a two word concept. 

As such… They’ve shifted their focus to creating content and that’s it. 

Content.

Content.

Content. 

And absolutely no marketing.

It’s a shame. 

More organizations across SaaS need to be thinking like a media company. 

But I won’t stop there…because, I’m sure you’ve heard that.

I go on to say that SaaS brands need to embrace the idea of marketing at its core. Which means companies in the SaaS space need to think holistically about their marketing efforts. 

Not just creating blog posts and hitting publish for years on end. 

Blog posts should be the tip of the iceberg for your content marketing engine.

A great content engine recognizes opportunities for research, development, press releases, and a great content engine will ultimately lead you to the conversations that you want to have with industry and global leaders. 

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