Approach Content Like an Investor

In this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results.

This is one of my favorite things to talk about because I live and breathe this.

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I bought my very first stock in 2008. 

I bought the GM stock at a time when I thought, I would definitely get a return on my investment. 

I told myself, “it’s GM. Even in the midst of a global recession, GM won’t go bankrupt. That will never happen. It can’t. This brand has been around my entire life.”

Well, GM went bankrupt and I lost everything.

But in this moment I learned something that is very applicable to marketing and investing alike. 

And that is that you cannot and should not jump into any market without doing your homework, studying the industry, studying your audience, understanding the game.

You can’t just jump in thinking that you know everything about the market without studying the market.

So, what does studying look like, and how did I recoup from my GM stock investment? Listen to today's episode to learn more.

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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