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Approach Content Like an Investor
Create Like the Greats
The Importance of Investing in Marketing Assets
For years, marketers have been able to put themselves into a seat and view ourselves more like artists. We've recently seen a shift in a mindset across multiple organizations where marketing is being seen less as an expense and more as an investment. Every single blog posts, every single tweet, every piece of content that you create is an asset. There's no question that brand is still a very important thing. But we need to be thinking about other intent for assets that we produce.
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