Protect the Hustle | A SaaS Podcast

Topics discussed in this episode: Integrating sales, marketing, and customer success Being easy, fast, and affordable The 5 major prongs of segment marketing Instilling empathy in your marketing The questions to ask to uncover needs This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: End-to-End Ownership of a Problem Having a Marketing-Led Sales Motion How to Nail Your Content Distribution Plan Applying TLC to Every Aspect of Customer Experience Identifying a Consultative Advisory Driven Salesperson This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics discussed in this episode: The One Rule that Makes a Good Email Mapping Out an Email Journey Getting from Value Realized to Value Achieved Moments How to Deal with Non-Responsive Readers Keeping Readers Focused on Your Message This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics covered in this episode There is no perfect formula for building a business Hardships and how to navigate them Examples from the ProfitWell Crew Using operational redundancies Building the right team Getting through hardship by doing what you love This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the market catches up How to handle fierce competition Can you brute force change in a market? Gutting Hubspot's product team and rebuilding 90% of the software Discovering customer centricity and getting as close as possible Going from persona to focusing on the end user customer experience. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode Having a product team that can say “no” in order to stay on plan Choosing one singular focus and target customer instead of trying to do everything The future goals of Yesware Keeping product and sales focus, and how it's made Yesware successful Getting your team aligned and on board with direction The Characteristics of a great salesperson This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Steve Cerasoli and Allissa Chan.Written by Mary MattonProtect the Hustle is a ProfitWell Recur Production. All rights reserved. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

Topics covered in this episode The relationship of the customer and product The shift in the market in relation to customer research How data plays into the market An introduction to customer research Understanding qualitative customer research Understanding quantitative customer research Frequent objections to data collection and rebuttals This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

People are the hardest part of building a company.Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail.Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the CMO of HubSpot.In this episode of Protect the Hustle, Mike walks us through his methodology for recruiting, hiring, and retaining stellar team members that allowed him to build the marketing department at HubSpot into what it is today.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

If you ask someone to define “culture” in your office, you might get a response about ping-pong tables or beers on tap. But we know culture constitutes something so much greater. It’s the collection of habits you accept and nurture within your organization. It’s molding the same foundational principles that drive the core of behavior, but also having fiercely diverse views in all other aspects. And this is where your skeptics come in. While skeptics can be incredibly difficult to deal with at times, they are key to building a solid culture, which is something Katie Burke, Chief People Officer at HubSpot, believes to her core. She discreetly recognizes the difference between skeptics and cynics, embracing feedback from skeptics as the way to ultimately grow (and better) your organization.Topics covered in this episode The advantage of staying truly unique in your market Building a successful culture with consistency, time, energy, and effort Recognizing the value in skeptics Evolving your culture through feedback

Topics discussed in this episode: Going Smaller to Get Bigger The Consumer is always in pursuit of Value The Open Secret to Success Amelia Earhart’s Role in Category Creation The Need to Sacrifice to Specialize This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.