Scalework's Paul Lynch on Amelia Earhardt category creation

Topics discussed in this episode:

• Going Smaller to Get Bigger
• The Consumer is always in pursuit of Value
• The Open Secret to Success
• Amelia Earhart’s Role in Category Creation
• The Need to Sacrifice to Specialize

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.