Topics covered in this episode

• The experience of purchasing software has drastically changed: it's broken
• Timing is everything especially if the market catches up
• How to handle fierce competition
• Can you brute force change in a market?
• Gutting Hubspot's product team and rebuilding 90% of the software
• Discovering customer centricity and getting as close as possible
• Going from persona to focusing on the end user customer experience.

This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.