
Protect the Hustle | A SaaS Podcast
Accelerate your B2B SaaS growth and get better as an operator. Join Paddle as we explore the truth behind the strategy and tactics of those scaling in SaaS. Basically this podcast gives you a team of advisors in the trenches actually doing the work.
Latest episodes

Dec 6, 2022 • 45min
Bitly's Tara Robertson on setting up a team of highly skilled marketers
Check out the detailed field guide hereTopics discussed in this episode:01:59 - Connecting emotion and value to drive results07:18 - What to look for when building a marketing team16:26 - Prioritizing efforts on areas of biggest influence21:35 - Setting up a team of highly skilled marketers34:09 - Which partnerships are essential within your organizationThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Nov 29, 2022 • 47min
Snowflake's Lars Nilsson on Sales Development
Check out the detailed field guide hereTopics discussed in this episode:02:13 - Zeroing in on Sales Roles08:23 - Hiring someone with a fire in the belly14:07 - SDR Training, Enablement and Progression21:00 - Setting up sales opportunities for success39:01 - The value of compassionate leadershipThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Nov 22, 2022 • 54min
Building in public with Arvid Kahl
Check out the detailed field guide hereTopics discussed in this episode:01:50 - The intangible rewards of selling a company 16:29 - Coping with grief after an exit28:02 - The fundamentals of building in public34:09 - Why losses resonate more than wins43:07 - How authenticity scalesThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Nov 15, 2022 • 42min
Semrush's Eugene Levin on crafting your IPO Story
Check out the detailed field guide hereTopics discussed in this episode:01:59 - What makes an IPO a good idea14:03 - Maintaining control of the process20:43 - Crafting your IPO Story31:49 - Was the IPO worth it?This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Oct 25, 2022 • 30min
Revisiting: Sarah Hodges builds community
Check out the field guide hereTopics discussed in this episode:Marketing-driven growth vs. product-driven growthThe ingredients that make up communityHow community drives the potential of a tech ecosystemThe drive to stand out and be differentUnlocking your authentic self with a willingness to adaptThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Oct 18, 2022 • 42min
Revisiting: Reforge CEO, Brian Balfour on frameworks and communication
Check out the field guide hereTopics covered in this episode:How to avoid getting sucked into trapsUsing perspective to get everyone on the same pageCreating tools to reveal answersThe importances of shared languageUnderstanding nuances to unlock frameworksThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Oct 11, 2022 • 33min
Revisiting: Xero's Anna Curzon on cultivating meaningful relationships
Check out the field guide hereTopics discussed in this episode:Being a champion for small businesses Democratizing success with technology Why accountants are superheroes When growth isn’t the goalThe “number 8 wire” mentality.
This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Oct 4, 2022 • 32min
Revisiting: Nathan Latka on generating interest and demand
Topics covered in this episode:Earning the right to educateWeaponizing your egoGenerating demandCharacteristics of successThe key to leverage
This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Sep 27, 2022 • 21min
Wes Bush on product-led growth
Check out the detailed field guide hereTopics discussed in this episode:Aligning your business with how customers buyHow to implement product-qualified leadsThe stages of product-led growthHow to measure successSimplifying onboardingThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Sep 20, 2022 • 35min
Jasper's Dave Rogenmoser on the importance of personalization
Check out the detailed field guide hereTopics discussed in this episode:The transparency rulePersonalization and authenticityHow marketing is evolvingMaintaining a sustainable sales cycleReducing operational inefficienciesThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.
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