Check out the detailed field guide hereTopics discussed in this episode:01:59 - Connecting emotion and value to drive results07:18 - What to look for when building a marketing team16:26 - Prioritizing efforts on areas of biggest influence21:35 - Setting up a team of highly skilled marketers34:09 - Which partnerships are essential within your organizationThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide hereTopics discussed in this episode:02:13 - Zeroing in on Sales Roles08:23 - Hiring someone with a fire in the belly14:07 - SDR Training, Enablement and Progression21:00 - Setting up sales opportunities for success39:01 - The value of compassionate leadershipThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide hereTopics discussed in this episode:01:50 - The intangible rewards of selling a company 16:29 - Coping with grief after an exit28:02 - The fundamentals of building in public34:09 - Why losses resonate more than wins43:07 - How authenticity scalesThis is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide hereTopics discussed in this episode:01:59 - What makes an IPO a good idea14:03 - Maintaining control of the process20:43 - Crafting your IPO Story31:49 - Was the IPO worth it?This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide hereTopics discussed in this episode:Marketing-driven growth vs. product-driven growthThe ingredients that make up communityHow community drives the potential of a tech ecosystemThe drive to stand out and be differentUnlocking your authentic self with a willingness to adaptThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide hereTopics covered in this episode:How to avoid getting sucked into trapsUsing perspective to get everyone on the same pageCreating tools to reveal answersThe importances of shared languageUnderstanding nuances to unlock frameworksThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the field guide hereTopics discussed in this episode:Being a champion for small businesses Democratizing success with technology Why accountants are superheroes When growth isn’t the goalThe “number 8 wire” mentality. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode:Earning the right to educateWeaponizing your egoGenerating demandCharacteristics of successThe key to leverage This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide hereTopics discussed in this episode:Aligning your business with how customers buyHow to implement product-qualified leadsThe stages of product-led growthHow to measure successSimplifying onboardingThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

Check out the detailed field guide hereTopics discussed in this episode:The transparency rulePersonalization and authenticityHow marketing is evolvingMaintaining a sustainable sales cycleReducing operational inefficienciesThis is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.