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Protect the Hustle | A SaaS Podcast chevron_right

Jasper's Dave Rogenmoser on the importance of personalization

Sep 20, 2022
34:38
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1
Introduction
00:00 • 3min
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2
Social Proof Marketing on Your Site
03:30 • 2min
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3
The Ethics of Random Number Generators
05:20 • 5min
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4
The Evolution of Personalization and Conversion Lift
10:40 • 4min
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5
Is It All About Relationships?
14:39 • 6min
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6
Customer Success
20:21 • 2min
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7
Customer Success - Do You Have to Think About the Upsels?
22:00 • 2min
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8
Is It a Sales Function?
24:26 • 4min
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9
I Love Sass, but I Think It's Going to Come Back
28:04 • 6min
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Check out the detailed field guide here

Topics discussed in this episode:

  • The transparency rule
  • Personalization and authenticity
  • How marketing is evolving
  • Maintaining a sustainable sales cycle
  • Reducing operational inefficiencies

This is a Paddle Recur production—the first media network dedicated entirely to the SaaS and subscription space.

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