The Evolution of Personalization and Conversion Lift

Cara Butcher is the co-founder and CEO of digital marketing agency B&B. The company has been around for ten years, but are just starting to get into personalization. They're building tools that identify who's on a web site and then swap out the content based on their identity. Cara: Is there a point where personalization and like, social proof in these tipes of things, get a little too, a little too much? We've explored this over the last year. There's one kind of audience that loves it; we have another which doesn't love it.