Is It All About Relationships?

I like this so much better than, like, targeted adsand when when i'm clearly being identified when i'm in another property, verses coming to the property, right? I think a big shift happening is realizing marketings not just about very front end. It's not just about getting the conversion. And now we've realize a y, like, who's going to tell the customers about these new products that we have? Who's gong to tell them about these new offers, or expansion opportunities? The marketing team has kind of slowly shifted to, like, inside the product, into customers and then work outward from there. We can do twice as much as we thought we could before