Bitly's Tara Robertson on setting up a team of highly skilled marketers

Check out the detailed field guide here

Topics discussed in this episode:

• 01:59 - Connecting emotion and value to drive results
• 07:18 - What to look for when building a marketing team
• 16:26 - Prioritizing efforts on areas of biggest influence
• 21:35 - Setting up a team of highly skilled marketers
• 34:09 - Which partnerships are essential within your organization

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.