The word hustle dates back to the 1680s from the Dutch word “hutselen” which means “to shake, to toss”. The very core of the word is around shaking up and pushing forward, which is why plenty of the dictionary definitions have some derivation of movement or energy.  The core of hustle was around changing your environment and “shaking” things up to produce large scale action.  But then hustle changed. Hustle became more gratuitous. Startups started latching onto the word as the gratuitous image of "crushing it" and tweeting out unnecessary vocalizations of superficial feelings of accomplishment.Hustle lost its edge. The thing is though - hustle still means hustle.Hustle is a beacon to changing your own personal circumstances and destroying the demons that haunt you and try to prevent you from doing that one extra call, that one extra rep, or whatever it takes. And to do our part to the greater hustle community, we’re bringing you season 2 of Protect the Hustle - stories in the trenches from the people doing the actual work and protecting everything that hustle stand for...

Topics covered in this episode What is the Wistia Way? Learning to install processes but go with the flow The simple benefits of being genuine How to make your strengths stronger The dynamic of Wistia CEO Chris Savage and CTO Brendan Schwartz Taking a "values-first" approach to product. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved. 

Topics covered in this episode Building, scaling and distribution: the new challenges for software companies How first perfecting a single product can lead to multi-product success Discovering the competitive edge of a market Leveraging the location benefit of Chennai The power of alignment and managing your team The value of an integrated user experience This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved. 

Topics covered in this episode: Great marketing is built from the consumer up, not the product Use classical positioning language as a framework to build brand Brand informs every aspect of product experience A customer's willingness to pay for a premium experience How a company articulates a value proposition. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

Topics covered in this episode There is no perfect formula for building a business Hardships and how to navigate them Examples from the ProfitWell Crew Using operational redundancies Building the right team Getting through hardship by doing what you love

Topics covered in this episode Paul English's affinity for design What is Lola and why business travel Paul's focus How to make travel simpler The process around "lead users" How to evangelize simplicity and service within the right team An intolerance for bad design How driving for Uber influenced rating within Lola This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved. 

Topics covered in this episode The relationship of the customer and product The shift in the market in relation to customer research How data plays into the market An introduction to customer research Understanding qualitative and quantitative customer research Frequent objections to data collection and rebuttals This episode was produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. All rights reserved. Go to http://www.protectthehustle.com/ to get the data Patrick talked about in this episode.

Topics covered in this episode The experience of purchasing software has drastically changed: it's broken Timing is everything especially if the market catches up How to handle fierce competition Can you brute force change in a market? Gutting Hubspot's product team and rebuilding 90% of the software Discovering customer centricity and getting as close as possible Going from persona to focusing on the end user customer experience. This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved. Tearing Down Salesforce's Pricing: http://bit.ly/2NdjRfWProtect the Hustle with Brian Halligan: http://bit.ly/2PxYS5xProtect the Hustle with Patty McCord: http://bit.ly/2vsugdk

Topics covered in this episode Interviews with Crazy Egg's Hiten Shah, ProfitWell's Facundo Chamut, and ProfitWell team members Erin Phinney, Neel Desai, Peter Zotto, and Ben Hillman Why feedback is crucial to your business How feedback makes us disinclined to be obedient How to use feedback as leverage in our favor to get people on board to give great feedback Actionable methods to solicit feedback and proper environments to give it What constitutes feedback and how to interpret all kinds This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved. 

Topics covered in this episode The saga of Brian Halligan's purchase of Jerry Garcia's guitar The differences of running a company with 2 to 20 people, 20 to 200 people, 200 to 2,00 people, and beyond Recognizing that mistakes happen but ensuring that mistakes do not happen more than once Maintaining high-performance and how slacking in one area can lead to the downfall of the entire company Everything is tied together. There is no hero ball in a Scale-Up Death by overeating vs starvation by not executing Going into other markets after championing marketing automation Staying focused on the long arduous journey of creating a great company The hunger to be a pillar company in Boston that makes your children proud. Staying motivated by going after big meaty problems and staying determined with horizon planning This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.Protect the Hustle is a ProfitWell Recur Production. All rights reserved.