The word hustle dates back to the 1680s from the Dutch word “hutselen” which means “to shake, to toss”. The very core of the word is around shaking up and pushing forward, which is why plenty of the dictionary definitions have some derivation of movement or energy.  

The core of hustle was around changing your environment and “shaking” things up to produce large scale action. 

 But then hustle changed. Hustle became more gratuitous. 

Startups started latching onto the word as the gratuitous image of "crushing it" and tweeting out unnecessary vocalizations of superficial feelings of accomplishment.

Hustle lost its edge. 

The thing is though - hustle still means hustle.

Hustle is a beacon to changing your own personal circumstances and destroying the demons that haunt you and try to prevent you from doing that one extra call, that one extra rep, or whatever it takes. 

And to do our part to the greater hustle community, we’re bringing you season 2 of Protect the Hustle - stories in the trenches from the people doing the actual work and protecting everything that hustle stand for...