

The 80/20 Principle
Ernie Svenson
This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results.
No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.
No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.
Episodes
Mentioned books

Jan 26, 2021 • 41min
136: Subscription Outsourcing of Legal Work (with Kristin Tyler)
If you’re need to hire an associate but don't have enough work for a full-time person check out a legal outsourcing service called Lawclerk. In this episode Kristin Tyler (one of the founders) explains how their service works, and talks about their new subscription program. Show Notes LawClerk.legal home page Details on Associate Subscription Program (features & pricing) 50-State Review of Rules re: Outsourcing for Lawyers YouTube video discussion of program (featuring the two founders of LawClerk legal) Example of work product of attorney freelancer (a memo I outsourced the creation of for a talk I gave to the Texas Bar Assn) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Jan 19, 2021 • 43min
135: Persuasion & Polarization
You can learn to be more persuasive, but if you want to learn the most important elements then you should read the short book discussed in this episode. You'll also learn why polarization is persuasive even though it's usually immoral and improper. Episode Notes The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Jan 12, 2021 • 44min
134: Be a Better Lawyer (wtih Dina Cataldo)
Learn how to recover 5 more hours of your time per week. Dina Cataldo is a criminal defense lawyer turned coach who helps lawyers master time-management, grow their businesses, and have more fun. In this episode, she and Ernie talk about getting leverage in your law business and gaining margin in your life. Episode Notes Dina's business website Dina's Be a Better Lawyer Podcast Dina's downloadable PDF guide: the Busy Lawyer's Guide to Getting 5 Hours Back Dina's Instagram page General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Jan 5, 2021 • 21min
133: SWOT Analysis
Leveraging strengths and conquering weaknesses is vital to your success. When you harness strengths you can make big improvements in your practice that make your life a lot easier. The key to doing this is with a well-known 4-step analysis called S.W.O.T. which many business managers find to be indispensable. In this episode, we'll delve into what the SWOT analysis looks like for a solo or small firm lawyer. Episode Notes Click here to download a 1-page S.W.O.T. worksheet (PDF) Click here to fill out my online S.W.O.T. form General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Dec 29, 2020 • 59min
132: Update: Paperless Lawyering
The less paper you handle the more freedom you have in your practice. David Sparks is a California business attorney who teaches others how to use technology to shed paper and be more productive and less stressed out. While he focuses on Mac-based technology in terms of the tools he uses, his systems are platform-independent. In this episode, he talks about how he created his paperless practice and the challenges he faced. He also explains how modern lawyers should go about making their practices as devoid of dependence on paper as possible. Episode Notes MacSparky website (David’s personal website, with links to his books and courses on using Mac-based technology) SparksEsq website (David’s professional website for his law practice) Paperless Field Guide (David’s course on Mac-based tech tools and general systems for being less dependent on using paper) Drafts (Mac-based tool for iPhone, iPad, and computers that is a launching-off point for text automation that works with other apps). Drafts Field Guide (David’s free course on how to get the most out of Drafts) How I Name Files (David’s MacWorld article on the system he uses for naming files ) Evernote (cloud-based PC & Mac note-taking, storage tool) NotePad (cloud-based note-taking tool) Dragon Dictate (PC based Hazel (an amazing Mac-based automation tool) Hazel Field Guide (David’s course on how to use Hazel most effectively) Adobe Acrobat (Mac & PC software for editing and working with PDFs) PDF Pen (Mac-based PDF editing software used by David) Liquid Text (innovative PDF viewing, editing, note-taking tool) Scanner Pro (iOS app for scanning docs with an iPhone ScanPro (iOS, Android app for scanning with a smartphone) The Pen Addict (a weekly podcast about pens, paper, ink, and stationery) Rhodia notebooks (classic orange notebooks in various sizes) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Dec 22, 2020 • 46min
131: A Tool for Documenting Systems
You want your practice to run better, with less involvement on your part. But there are several challenges to making this happen. One is finding the best tool to document, refine, and optimize all your workflows. The more workflows you document the less involved you can be. The better those workflows are described (and optimized over time) the smoother your practice will run. In this episode, we will delve more into this important topic with Owen McGab Enaohwo, the creator of SweetProcess, one of the best tools for documenting systems and workflows. Here are links to resources mentioned during the episode: SweetProcess (workflow documentation company run by Owen) Four Hour Workweek, by Tim Ferriss (2007 book that discussed the use of virtual assistance) Mixergy (Andrew Warner’s podcast) Zapier (interconnect cloud services to automate more effectively) Ernie’s recipe for Christmas cookies (documented with SweetProcess) Ernie’s Process Consultant page on SweetProcess website. General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Dec 15, 2020 • 33min
130: Trust Your Intuition
Your intuition is a vast repository of life experiences, insights, and deep knowledge. There are times you should trust your intuition, and times when not doing so will put you in peril. In this episode, you'll discover when and how to tap into the immense power of your subconscious knowledge to get more good clients more easily. General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Dec 8, 2020 • 38min
129: Cranking The Gears of Your Business
Documenting your workflows is boring but essential if you want to crank the gears of your law business, and evolve into something that doesn’t depend on you doing all the work and making all the decisions. Why is it so hard to document workflows? Well, it has to do with the nature of the work we do, which is mostly information processing that’s intangible and ephemeral. But if you learn to visualize the work in the way I describe in this episode you’ll find it a lot easier to map your workflows, and then steadily refine them in a way that leads to blissful freedom. General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Dec 1, 2020 • 51min
128: Subscription pricing with Dan Lear
Here are links resources mentioned during the episode : Financially Legal Podcast (Dan Lear’s podcast) Dan's White Paper on Subscription legal services How do you “show up” for your clients? (Dan Lear podcast episode with Kim Bennett) Can you sell legal services by subscription? (Dan Lear podcast episode with Jon Tobin) Can you do that with your law practice? (Dan Lear podcast episode with Megan Zavieh) Could you be an outsourced general counsel? (Dan Lear podcast episode with Beth Lebowitz) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.

Nov 24, 2020 • 1h 7min
127: Accountability Drives Growth (with Melissa Shanahan)
Melissa Shanahan is a business coach who helps solo and small firm lawyers make massive changes to their practices —by harnessing the power of accountability. She does this through her 30-day “sprints” and exclusive Mastery Groups. In this episode, Melissa and I discuss things like super-thinking, meta-skills, and the vital importance of the “Monday Map” and the “Friday Wrap.” We talked about the War of Art, “the resistance,” and why process saves you from the poverty of intention. Resources discussed Velocity Work website (learn more about her 30-day accountability sprints) VelocityWork podcast The Practice, by Seth Godin (his newest book) The War of Art, by Steven Pressfield (about overcoming “the resistance”) The Trillion Dollar Coach, by Eric Schmidt (about Bill Campbell who coached Steve Jobs and other top Silicon Valley CEOs) Indestructible: How to Control Your Attention and Choose Your Life, by Nil Eyal (follow him on Twitter @nileyal) FocusMate (free virtual co-working accountability to help you stay focused) Dan Pink on Information Asymmetry (Forbes article) Can’t Hurt Me: Master Your Mind & Defy The Odds, by David Goggins (check out his website also) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.