The 80/20 Principle

Scaling your business in a sustainable way is possible, but the way to do it is counter-intuitive for many reasons. In this episode, I'll complete my 3-part discussion of this issue and recommend a sane, sustainable, and effective solution. Show Notes Future Shock, by Alvin Toffler book Remote: Office Not Required, by Jason Fried & David Heinemeier Hansson Rework, by Jason Fried & David Heinemeier Hansson It Doesn't Have to Be Crazy at Work, by Jason Fried & David Heinemeier Hansson Basecamp (Jason Fried's web-based remote-work service) Hey email service (it's a $14-day free trial, then $99/year for the paid version) Excitement is a fleeting moment, not a steady-state (Jason Fried's blog post that I read in the episode) Melissa Shanahan's 30-Day Sprint (which I went through in March and will go through again in April) Timeblocking course from The Sweet Setup Mac Power Users podcast, with David Sparks (the California business attorney that Ernie is close friends with and recommends that you follow if you're a Mac user) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

I've been participating in Melissa Shanahan's 30-day sprint. I've gained so many valuable insights and practical takeaways that have helped me start working at a much higher level. The way Melissa gets results is by helping you achieve more—but without that achievement coming at the expense of your enjoyment of life. But there is a mindset shift that has to happen and that's what we'll talk about in this episode Show Notes Deep Work, by Cal Newport A World Without Email, by Cal Newport Episode #127: with Melissa Shanahan Velocity Work website (learn more about her 30-day accountability sprints) VelocityWork podcast Linking Your Thinking (Nick Milo's note-taking course, which I briefly mentioned at the end. Nick is the one who came up with the metaphor 'cobwebs to cables') General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

While email overload might seem like one big reason for our being mired in busywork, the root cause is something deeper. In this episode, I’ll lay out the real problem and start to share some thoughts about the best solution. And we’ll be talking about the solution for the next few episodes because the best solution is also counter-intuitive. Show Notes Otter.ai transcript of podcast Deep Work, by Cal Newport A World Without Email, by Cal Newport Episode #127: with Melissa Shanahan Velocity Work website (learn more about her 30-day accountability sprints) VelocityWork podcast Systems Workshop application Systems Workshop details General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

Keith Lee is a good friend (and fellow contrarian) from back in 2010 when he started a law blog called Associates Mind. In this episode, we'll reminisce about big shifts that technology has created in the legal profession over the past decade. And we'll focus on a new tool that now makes it easy for lawyers to provide quick case status updates to clients via a smartphone app. Show Notes Associates Mind (The blog that Keith started in 2010) LawyerSmack (the Slack-based lawyer community Keith runs) CaseStatus (the app-powered case-status service that Keith works with and helps market) Net Promoter Score (aka the "NPS" that Keith and Ernie mentioned) The Ultimate Question: How Net Promoter Companies Thrive in a Customer-Driven World, by Fred Reichheld & Rob Markey (the book that explains the NPS score, by the folks who created it) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

Lawyers who write briefs know that their first drafts are usually filled with errors and inconsistencies. Having a set of fresh eyes look over the draft helps tremendously, and now you can use artificial intelligence to help you edit faster and do a better job with less stress.  In this episode, premier legal writing instructor Ross Guberman explains how he created his A.I.-driven "legal-writing coach," which he named BriefCatch. BTW, I'd love to get your feedback or answer any questions you have (which I will respond to in upcoming episodes). Show Notes Legal Writing Pro (Ross's website) Point Made: How to Write Like the Nation's Top Advocates Point Taken: How to Write Like the World's Best Judges Deal Struck: The World's Best Drafting Tips Contract Catch (analyzes contract language to spot errors & inconsistencies) Brief Catch (instant feedback to improve your legal writing; requires a Windows computer running Microsoft Word) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

These are the essential software options that many lawyers aren't using but should be using, or should be using more than they are (if they're using any of these options). BTW, I'd love to get your feedback or answer any questions you have (which can get to in an upcoming episode). Show Notes Here's a list of essential software that was discussed: Automated Scheduling (e.g. Acuity, Calendly, ScheduleOnce) PDF Manipulation software (e.g. Acrobat, Kofax PowerPDF, PDF Pen,PDF Expert) Dictation & Transcription software Dictation: (Dragon Naturally Speaking, which is now only supported for Windows computers. But Mac users can use voice control to get 80% of the benefit of Dragon on their computer. Smartphones now all have pretty decent dictation capabilities) Transcription (Otter.ai, which is free for 60 hours of transcription per month) Otter.ai transcript of this podcast episode TextExpansion software (e.g. TextExpander) Brett Burney's TextExpander for Lawyers courses Demo of Ernie's textexpander automation for this episode's podcast show notes Password Manager software (e.g. LastPass, 1Password, Dashlane, Roboform) Backup software (e.g. Backblaze, Carbonite, Time Machine for Macs) Team Chat (e.g. Slack) or Microsoft Teams) Virtual Meeting software (e.g. Zoom), Webex, Microsoft Teams) Process documentation software (e.g. SweetProcess, Process St.) Register for Ernie's Systems Building Workshop Video recording software for explaining/training (e.g. Loom) Example of Loom recording Email broadcast software (e.g. ConvertKit, Mailchimp) Website: online presence (e.g. Wordpress, Squarespace, About.me) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

Morning pages is a simple, easy tool that can help you overcome a lot of what’s keeping you confused or stuck about many important things in your life and in your law practice. This simple daily exercise has made helped me make massive progress in areas where I was perpetually stuck. And apparently, this process has worked for thousands of people. Of course, just because it's easy and simple doesn't mean that you won't create excuses to not do it. In this episode I'll share my insights so that you can (hopefully) get past the debilitating resistance and fears, so you can experience the massive transformation that the vast majority of people who do this (94% of them) experience. Show Notes The Artists Way, by Julia Cameron (the original explanation of of the "morning pages" exercise) The Tim Ferriss Show (his podcast) Brian Koppleman podcast (The Moment) Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, by Tim Ferriss Tribe of Mentors: Short Life Advice from the Best in the World, by Tim Ferriss General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

In the Information Age (which we are now living in) there's a lot of information to keep track of. Most of it is useless, but some of it is powerful. The trick is to separate the signal from the noise, and having "information sherpas" will help you do that. Information sherpas are people who pay close attention to particular areas of interest. In this episode I'll share some of the best sherpas to help you learn the principles and best practices for becoming more productive. am Show Notes The Tim Ferriss Show (his podcast) 5 Bullet Friday (Tim Ferriss' weekly email blast) Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers, by Tim Ferriss Tribe of Mentors: Short Life Advice from the Best in the World, by Tim Ferriss Michael Hyatt website Podcasts by Michael Hyatt Focused (podcast by David Sparks) Mac Power Users (Mac-focused podcast by David Sparks) Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear The 3-2-1 Newsletter, by James Clear The Sweet Setup (productivity courses for Mac users) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

Lawyers who fully understand what's known as "megatrends" will thrive. And those who ignore the megatrends or (worse) resist them, will probably struggle to survive. The megatrends we'll discuss are ones that are inherent in the shift from an industrial society to one based on the flow of information —specifically, digital information. Show Notes Megatrends: Ten New Directions Transforming Our Lives, by John Naisbitt Creating Online Courses (a video session by Joey Vitale, which was part of the 2020 Virtual Bootcamp conference) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.  

Kerry Wallis practices family law in Los Angeles California, and aspires to spend more time traveling the world. She's been working on building systems by documenting workflows, and she's been traveling Europe with her family during the pandemic. How is she able to do this? Listen to this episode and find out. Show Notes Gray Law Corp (Kerry's law firm website) Slack (tool Kerry uses extensively) Otter.ai (free transcription tool) Otter transcript of this episode Evernote (online note storage) Google Docs (online doc storage) SweetProcess (online process documentation service) Link to Ernie's 28-day free trial of SweetProcess Loom (free video creation tool) The E-Myth, by Michael Gerber (seminal business book for small business owners) General Resources The 80/20 Principle (my email newsletter) The 5 Pillars of a Tech-Powered Law Practice The Inner Circle (an online community for law firm owners) Thanks to Our Sponsors SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly. The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started. Just navigate to SweetProcess.com/ernie to start your 28-day free trial today. And thanks to the other sponsor of this podcast… Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai.  EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity Pro.