Getting clients to write reviews is vital to your marketing success, but most lawyers struggle to gather reviews.

Andy Stickel has helped hundreds of lawyers develop solid marketing strategies, especially showing them how to effectively and most easily gather reviews that are posted online. His new book is a trove of valuable strategies and tactics for attorneys who want to get more great reviews.

In this episode, Andy explains how to get client reviews that help Google rank you higher by using 5 basic questions. And he explains why getting a few bad reviews can actually wind up being a good thing.

• Social Firestarter (Andy’s company website)
• Andy’s YouTube channel
• 5-Star Attorney Waiting List (get Andy’s new book on gathering reviews & testimonials)
• Lawyer Marketing Facebook Group
• Free Training On How To Get More Clients (by Andy)
• Hug Your Haters, by Jay Baer (why embracing complaints is a good thing)
• Derek Sivers TED talk (keep your goals to yourself)
• Never Split The Difference, by Chris Voss (about negotiation strategies and tactics)
• There’s a Customer is Born Every Minute: P.T. Barnum’s Secrets to Business Success, by Joe Vitale
• Didn’t Hire Survey (article by Andy Stickel)

General Resources

• The 80/20 Principle (my email newsletter)
• The 5 Pillars of a Tech-Powered Law Practice
• The Inner Circle (an online community for law firm owners)

Thanks to Our Sponsors

SweetProcess is a great way to document your important workflows. Doing so will help make your practice run more smoothly, and require less involvement on your part to keep things running smoothly.

The best way to understand how SweetProcess will help streamline your firm is to start using it. The company offers a 14-day free trial, but as a loyal listener of this podcast, you can try it for 28-days free of charge. And you don’t even have to enter a credit card to get started.

Just navigate to SweetProcess.com/ernie to start your 28-day free trial today.

And thanks to the other sponsor of this podcast…

Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you’re actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish.

If there’s one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of.

Plans start at just $140 a month for calls or chats. And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a free trial now (and learn more) at www.smith.ai. 

EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at EmeraldCity Pro