The 80/20 Principle 126: Online reviews with Andy Stickel
Getting clients to write reviews is vital to your marketing success, but most lawyers struggle to gather reviews.
Andy Stickel has helped hundreds of lawyers develop solid marketing strategies, especially showing them how to effectively and most easily gather reviews that are posted online. His new book is a trove of valuable strategies and tactics for attorneys who want to get more great reviews.
In this episode, Andy explains how to get client reviews that help Google rank you higher by using 5 basic questions. And he explains why getting a few bad reviews can actually wind up being a good thing.
Episode Notes- Social Firestarter (Andy’s company website)
- Andy’s YouTube channel
- 5-Star Attorney Waiting List (get Andy’s new book on gathering reviews & testimonials)
- Lawyer Marketing Facebook Group
- Free Training On How To Get More Clients (by Andy)
- Hug Your Haters, by Jay Baer (why embracing complaints is a good thing)
- Derek Sivers TED talk (keep your goals to yourself)
- Never Split The Difference, by Chris Voss (about negotiation strategies and tactics)
- There’s a Customer is Born Every Minute: P.T. Barnum’s Secrets to Business Success, by Joe Vitale
- Didn’t Hire Survey (article by Andy Stickel)
General Resources
- The 80/20 Principle (my email newsletter)
- The 5 Pillars of a Tech-Powered Law Practice
- The Inner Circle (an online community for law firm owners)
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EPISODE CREDITS:
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