The Founder-Led Marketing Show

Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process. Here's how he built a repeatable sales motion this year (taken from Max's post, linked below): Q1: Founder Led Sales - Customers: 0-10- GTM Strategy: Design partners & founder friends - Key experiment: messaging Q2: Sales Leader Led, Founder Involved - Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing - Key experiment: LinkedIn sequencing Q3: Seller-Led Sales, Founder Involved - Customers: 30-60 - GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories - Key experiment: Conferences Q4: Seller Led, Sales Leader Run - Customers: 60-100+ - GTM Strategy: No change from Q3 (repeatability!), just optimization - Key experiment: LinkedIn social to drive inbound We'll dive into: - Key questions he asked himself at each stage - Tools he implemented at every stage - What did he hire for and when? - Tips on implementing his framework - How does he think about scaling from here on Maximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/ Warmly: https://www.warmly.ai/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast. Peter Caputa: https://www.linkedin.com/in/pc4media/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Website: https://www.project33.io/ LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/ Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch Unique: https://www.unique.ch/homepage Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Kevin Indig: https://www.linkedin.com/in/kevinindig/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Gong Website: https://www.gong.io/ Gong LinkedIn: https://www.linkedin.com/company/gong-io/ Udi LinkedIn: https://www.linkedin.com/in/udiledergor/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips

Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips