The Founder-Led Marketing Show cover image

The Founder-Led Marketing Show

How to align Marketing & Sales with Laura Erdem

Mar 21, 2024
52:36

Laura Erdem is the Sales Manager at Dreamdata.


We'll dive into how Dreamdata aligns Marketing and Sales and more:


- Are MQLs the right metric for optimizing?

- What does a good lead handoff look like?

- How important is Speed to Lead?

- Should the Sales & Marketing functions be owned by 1 person?


Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/


Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/


#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode