How to align Marketing & Sales with Laura Erdem

Laura Erdem is the Sales Manager at Dreamdata.

We'll dive into how Dreamdata aligns Marketing and Sales and more:

- Are MQLs the right metric for optimizing?

- What does a good lead handoff look like?

- How important is Speed to Lead?

- Should the Sales & Marketing functions be owned by 1 person?

Laura's Linkedin: https://www.linkedin.com/in/lerdem/

Dreamdata: https://dreamdata.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

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