The Founder-Led Marketing Show
Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content
Apr 23, 2024
Todd Busler, CEO at Champify, discusses crushing LinkedIn founder content, the future of SDRs, and balancing inbound/outbound marketing strategies. He also shares insights on mastering LinkedIn content creation, evolving SDR roles, and utilizing intent data for effective outbound marketing.
50:17
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Quick takeaways
- Focus on high-quality content over mere interactions on LinkedIn.
- Consistency in posting and guiding team members enhances content quality.
Deep dives
Focused on Topical and In-Depth Content Creation
Todd emphasizes the importance of focusing on consistently creating high-quality and in-depth content rather than engaging in mere interactions or likes within the team. He suggests enabling great writing and displaying examples of great posts as a means to improve overall content quality.
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