Todd Busler, CEO at Champify, discusses crushing LinkedIn founder content, the future of SDRs, and balancing inbound/outbound marketing strategies. He also shares insights on mastering LinkedIn content creation, evolving SDR roles, and utilizing intent data for effective outbound marketing.

Todd Busler, co-founder of Champify, has an impressive sales career background, having worked at SAP, Square, and Heap, where he became VP of Sales. The conversation highlights his journey from an athlete to a sales executive, emphasizing the value of networking and mentorship. Todd shares insights on transitioning from VP of Sales to entrepreneur and the challenges of launching Champify. The discussion also touches on influential books and the importance of hobbies for mental clarity, along with overcoming sales pipeline challenges through innovative solutions.