The Founder-Led Marketing Show
The Secret LinkedIn Consultant behind Top B2B CEO Brands
Apr 13, 2024
Alec Paul, the mastermind behind SalesBrand, specializes in elevating B2B CEOs on LinkedIn. He shares powerful strategies for ideating engaging content and crafting standout posts. Alec discusses the importance of authenticity, effective networking, and how to balance messaging with a CEO's unique voice. He also delves into the nuances of optimizing content across platforms and emphasizes the need for personal branding to drive audience connection. Tune in for insights that can transform your LinkedIn presence!
01:09:48
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Quick takeaways
- Alec Paul highlights the necessity of establishing personal branding on LinkedIn through authentic storytelling and unique perspectives.
- Successful LinkedIn posts are characterized by compelling hooks and informative narratives that engage readers while showcasing personal achievements.
Deep dives
Alec Paul's Journey into LinkedIn Consulting
Alec Paul began his professional journey on LinkedIn in 2015 while working with his father, a sales influencer, to promote a podcast aimed at salespeople. Initially, the strategy involved frequent posting that went against modern best practices, yet it allowed him to learn what resonated with the audience. Over time, Paul recognized the significant potential for personal branding on LinkedIn, driven by the success of influencers in the space. His first client emerged organically through word-of-mouth referrals, which started a chain of growth for various sales influencers by leveraging LinkedIn strategies.
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