The Founder-Led Marketing Show The Secret LinkedIn Consultant behind Top B2B CEO Brands
5 snips
Apr 13, 2024 
Alec Paul, the mastermind behind SalesBrand, specializes in elevating B2B CEOs on LinkedIn. He shares powerful strategies for ideating engaging content and crafting standout posts. Alec discusses the importance of authenticity, effective networking, and how to balance messaging with a CEO's unique voice. He also delves into the nuances of optimizing content across platforms and emphasizes the need for personal branding to drive audience connection. Tune in for insights that can transform your LinkedIn presence!
AI Snips
Chapters
Transcript
Episode notes
How Alec Got Started On LinkedIn
- Alec Paul started on LinkedIn promoting his father's sales podcast and learned content by trial and error.
- That work led to agency referrals and his first client, which scaled into multiple high-profile CEO engagements.
Ingredients For A Founder-Led Brand
- To build a leveraged audience you need credibility, a unique take, and experience-derived material.
- Authentic vulnerability and war stories turn credibility into attention and growth.
LinkedIn For Non-Go-To Audiences
- LinkedIn works outside go-to-market roles but becomes a more targeted, slower motion.
- Less competition in niche audiences can make you the biggest voice in that field faster.