The Secret LinkedIn Consultant behind Top B2B CEO Brands
The Founder-Led Marketing Show
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Cultivating Authenticity in Content Creation
This chapter explores the collaborative ideation process between consultants and CEOs, focusing on the extraction of genuine insights for impactful content. It emphasizes the balance between maintaining the client's unique voice and crafting relatable messaging, while also addressing the busy schedules of CEOs. The discussion includes strategies for developing engaging hooks for LinkedIn posts, highlighting the importance of narrative and audience connection.
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