The Secret LinkedIn Consultant behind Top B2B CEO Brands
The Founder-Led Marketing Show
Crafting Engaging Content Across Platforms
This chapter focuses on optimizing content for various platforms, particularly the distinctions between desktop and mobile readability. It highlights the significance of crafting compelling first sentences and the need for clients to actively participate in the writing process, ensuring authenticity and connection with their audience. Additionally, the discussion touches on strategies for engaging with audiences on LinkedIn, including the effectiveness of personalized interactions and outbound commenting to build brand visibility.
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