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From Sales Podcast to LinkedIn Success
This chapter chronicles the evolution of a LinkedIn consultant who transitioned from promoting a sales podcast to establishing a thriving consulting business. It delves into the importance of content marketing, audience growth, and word-of-mouth referrals while highlighting strategies to engage different clientele, from solo consultants to CEOs. Ultimately, it underscores the essential elements of building credibility and crafting impactful LinkedIn posts to attract attention in a competitive market.