
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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Latest episodes

Aug 23, 2024 • 55min
735. The Road to 7x Revenue: Elevating Your Coaches and Affiliate Together | Cow Harbor CrossFit
Louie, owner of Cal Harbor CrossFit, reveals how he achieved 7x revenue growth by focusing on coach development and team building. He shares actionable strategies that CrossFit affiliate owners and coaches can use to elevate their staff and drive business success. Tune in for insights on how to create a thriving career for both you and your coaches.
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Elevate Your Coaching With The Knowledge Pro:
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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0:00 - Introduction
1:20 - The Power of Minimalism in Presentations
2:09 - Lessons from Seminar Staff and Effective Storytelling
3:05 - Effective Presentation Techniques and Feedback
5:34 - The Importance of Consistency and Support Systems in Affiliate Success
7:10 - Mastermind Groups and Community Building
9:22 - The Value of Continuous Professional Growth
12:02 - How Consistency and Commitment Drive Affiliate Success
14:17 - Growing the Cal Harbor Community
20:04 - Developing a Strong Coaching Team
24:02 - From Part-Time Coach to Head Coach
29:06 - Leadership and Creating Opportunities for Coaches
35:02 - How Coach Development and Mentorship Lead to Affiliate Growth
45:11 - Integrating Nutrition Programs with Healthy Steps Nutrition

Aug 21, 2024 • 43min
734. Coaching the 2024 CrossFit Games Champions James Sprague and Dallin Pepper | Matt Torres
In this episode of the "Best Hour of Their Day" podcast, hosts Jason Fernandez and Jason Ackerman chat with Matt Torres (Brute Strength Training), the coach behind the 1st and 2nd place winners of the 2024 CrossFit Games, James Sprague and Dallin Pepper. Matt shares his journey from gym owner to elite coach, offering insights into programming, athlete development, and the realities of making a living in CrossFit.
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Join our Coach Mentorship Program--The Knowledge Pro.
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0:00 - Introduction
0:44 - Matt Torres' Early Days
2:25 - Coaching Masters Athletes
3:29 - Beginning in CrossFit Coaching
5:03 - Programming Strategies
7:06 - Misconceptions About Training Volume
12:11 - Pre-Competition Training
15:00 - Financial Realities for CrossFit Athletes
19:04 - Career in Coaching
29:09 - PushPress Ad
31:02 - Learning from Experience
37:57 - Advice for Aspiring Coaches

Aug 20, 2024 • 49min
BTK 003. How I Turned My Passion for Fitness into a Coaching Career | Anna Wishnowsky
On this episode of Behind The Knowledge, Anna Wish shares her journey from a dissatisfying corporate job to pursuing her passion as a fitness coach specializing in gymnastics and CrossFit. She highlights the challenges and personal growth she experienced while shifting to a more fulfilling career in the fitness industry. Anna also shares her philosophy on adapting fitness routines to meet individual needs.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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00:00 Introduction and Background
03:06 Coaching Journey: From Mobility Training to CrossFit
09:10 Coaching Beginner/Intermediate CrossFitters
14:31 Training in a CrossFit-Esque Way
24:28 Rethinking the Narrative in CrossFit Programming
35:34 Effective Coaching in the Digital Space
45:15 The Importance of Exploring Different Training Modalities
47:23 Enhancing Athletic Development through Microdosing in Warm-ups

Aug 15, 2024 • 38min
733. Creating Head Coaches, GMs, & Leaders | Staff Development - Part 3
Jason Ackerman and Jason Fernandez discuss how to level up your coaches to become leaders in your community. They cover developing positions, delegating tasks, and leading leaders. Check out this episode to learn how to take a part-time Coach and turn them into a Head Coach or General Manager.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches
https://www.besthouroftheirday.com/affiliate-tools
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0:00 Introduction
0:30 Developing World-Class Coaches
1:00 Understanding Management in Coaching
2:03 Accountability in Coaching Roles
3:13 Building Systems for Effective Leadership
5:04 Differentiating Roles in the Affiliate
8:56 Preparing to Develop Leaders
11:07 Characteristics of a Leader in Coaching
14:06 Defining Roles and Outcomes
17:21 Improving Group Management Skills
20:41 Creating a GM Role
25:18 Importance of Time Management and Delegation
28:10 Automation, Elimination, and Delegation
32:05 The 50/50 Model Explained
35:22 Building a Strong Coaching Staff

Aug 14, 2024 • 27min
732. Evaluating & Building Your Team | Staff Development - Part 2
Jason Fernandez and Jason Ackerman guide you on how to develop a consistent and successful coaching team. They emphasize the importance of communication, setting clear expectations, and regularly evaluating your coaches to ensure growth and improvement. By creating effective systems and fostering a supportive environment, you can transform your aspiring coaches into world-class leaders who enhance the gym experience and drive member success.
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Get the World-Class Coach EVALUATION plus more FREE TOOLS here.
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0:00 - Introduction
1:02 - Importance of Team Development
2:15 - Effective Communication Within the Team
3:52 - Consistency in Developing Your Coaching Team
5:30 - Establishing What Good Coaching Looks Like
6:36 - Using Evaluations to Drive Development
8:11 - Why Regular Feedback is Crucial
9:00 - Overcoming the Fear of Evaluations
10:10 - Encouraging a Culture of Feedback and Improvement
11:12 - Everyone Should Get Evaluations
12:28 - Starting the Process of Regular Evaluations
14:00 - Linking Evaluations to Client Success
16:08 - Improving Client Experience Through Better Coaching
18:04 - Developing Coaches Beyond Evaluations
21:00 - Building a Stronger Coaching Team Through Communication
22:01 - Facilitating Team Development Over Time

Aug 13, 2024 • 35min
731. Finding & Hiring New CrossFit Coaches | Staff Development - Part 1
How do you find new Coaches? Jason Fernandez & Jason Ackerman explain how to find, hire, and develop new coaches. Tune in to learn how to identify potential coaches from within your gym community and discover effective strategies for hiring and developing new coaches.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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0:00 - Introduction
0:49 - From Aspiring Trainer to World-Class Coach
1:15 - The Balance Between Coaching and Running an Affiliate
4:19 - Finding Coaches from Within Your Gym
5:14 - The Importance of Asking Members to Coach
6:02 - Qualities to Look for in Potential Coaches
7:00 - The Role of Personality in Coaching
8:03 - Why Coaches Need to Be People-Oriented
10:05 - Interviewing and Selecting the Right Coaches
12:10 - Developing Coaches with the Right Skills
13:00 - Setting Expectations and Outcomes for Coaches
14:09 - Coaching Internship and Onboarding Process
18:09 - Why Personality Matters More Than Technical Skills
20:06 - Monitoring and Evaluating Coaches' Progress
21:13 - Building a Strong Team and Culture in Your Gym
22:20 - Preparing Coaches for Long-Term Success
24:08 - Continuous Development and Support for Coaches

Aug 12, 2024 • 50min
BTK 002. Intro Part 2: Experiences on CrossFit Seminar Staff
On this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto each share their journey on CrossFit Seminar Staff, highlighting the mentors and feedback that shaped their careers. They emphasize the importance of mentorship, continuous learning, and the impact of diverse coaching styles on their personal and professional growth.
--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 Introduction
2:02 Todd's Early Coaching Journey
4:06 Overlapping Lessons from Coaching and Owning a Gym
6:14 The Importance of Feedback in Coaching
11:04 Pat's Mentorship and Development in Coaching
17:19 Pat's Experience with Australian Seminar Staff
21:27 Importance of Personal Connections in Coaching Teams
25:06 Developing Coaches and Expanding Gyms
32:05 Level Two Coaching and Personal Growth
40:37 Founding Warm Up and Workout and New Ventures

Aug 7, 2024 • 29min
730. The Biggest Mistakes Veteran Gym Owners Make
Jason Fernandez and Marcus Gerszi expose common mistakes and challenges for veteran Affiliate Owners. Tune in as they discuss how to avoid complacency, the importance of team culture, and the need to continuously redefine success.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
---
0:00 - Introduction
0:55 - Types of Gym Owners
2:06 - Risks of Complacency
4:00 - Importance of Team and Culture
6:01 - Creating a Strong Team Culture
8:01 - Redefining Success Over Time
10:00 - Outside Perspective on Business
11:01 - Lessons from Multiple Affiliates
12:30 - Focusing on the Main Gym
14:00 - Realizing Business Potential
15:30 - Enhancing Operational Efficiency
18:00 - Impact of Small Changes
19:00 - Scaling Relationships in Gyms
21:00 - Continuously Improving Systems
23:00 - Building a Sellable Business
26:01 - Taking Ownership and Setting Examples

Aug 5, 2024 • 49min
BTK 001. Intro Part 1: Learn from CrossFit Level 4 Coaches
In the inaugural episode of "Behind the Knowledge," Pat Barber and Todd Occhiuto share their personal journeys through CrossFit. They talk about becoming Coaches, building Affiliates, working on CrossFit's Seminar Staff, and now developing Coaches across the world.
They discuss their early experiences, challenges, and the lessons they've learned along the way.
Get ready to learn more from Pat and Todd!
--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 - Introduction
0:54 - Telling Coaches' Stories
1:31 - Pat Barber's Coaching Journey
2:50 - Todd Occhiuto's Coaching Start
7:00 - Todd's First CrossFit Experience
10:04 - Turning Point and Commitment to CrossFit
12:31 - Early Challenges in Coaching CrossFit
18:38 - Impact of Seminar Staff on Coaching Skills
25:07 - Transition to Seminar Staff and Key Insights
29:39 - Building NorCal CrossFit from the Ground Up
34:45 - Coaching Growth at NorCal CrossFit
40:04 - Balancing Fun and Movement Standards
44:10 - Combining Movement Standards with Fun

Jul 31, 2024 • 1h 20min
729. Understanding Large-Bodied CrossFit Athletes | Athena Perez
Jason Ackerman and Athena Perez (Scaled Nation) discuss the unique challenges and experiences of larger-bodied athletes in the CrossFit community. They explore past misunderstandings, the importance of empathy, and strategies for creating a more inclusive and supportive environment in CrossFit boxes. Athena shares her personal journey and offers insights on how coaches can better support athletes at every stage of their fitness journey.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.https://www.besthouroftheirday.com/affiliate-tools
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Learn More About Scaled Nation: https://scalednation.com/
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0:00 - Introduction
0:47 - Addressing Past Misunderstandings in CrossFit
2:22 - The Controversial Statement on Larger Bodies
5:01 - Why Larger Athletes Volunteer at CrossFit Games
9:21 - Understanding the Journey of Larger Bodies in CrossFit
13:03 - Consistency Challenges for Larger Athletes
17:19 - Different Struggles Athletes Face
25:51 - Charitable Assumptions about Larger Athletes
32:03 - Practicing Empathy in CrossFit Coaching
36:11 - Creating a Welcoming Gym Environment
47:18 - Consistency Struggles for Larger CrossFit Athletes
54:52 - Balancing Authenticity and Compassion in CrossFit
1:00:03 - Supporting Larger Athletes on Social Media
1:08:56 - The Power of Small Wins
1:18:55 - Reflecting on Growth as a CrossFit Coach
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