"Turning Leads Into Lifers" dives into effective methods for gym owners to convert inquiries into dedicated members. The episode covers essential topics such as improving lead management, optimizing gym websites for better lead capture, and enhancing member retention strategies. It emphasizes quick, personal follow-ups, the importance of a user-friendly website, and utilizing organic growth techniques like referrals and re-engagement campaigns. This podcast provides gym owners with direct, actionable steps to increase their membership base sustainably. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Introduction to Lead Management and Optimization (00:41) - Understanding Lead Problems (01:39) - Defining a Lead Problem (02:42) - Website Optimization (05:20) - Importance of Lead Management (16:01) - Conversion and Retention (20:34) - Use of Paid Advertising (24:36) - Organic Lead Generation Strategies (27:00) - The Bigger Picture

The story of CrossFit Pushin Weight beautifully illustrates what it takes to build a successful CrossFit gym. It's about being adaptable, fostering strong partnerships, and, most importantly, nurturing a sense of community. They started with personal training and grew into a flourishing gym, learning along the way to transition from a competitive edge to a more welcoming, community-focused vibe. Their secret? It's all about playing to each partner's strengths and ensuring everyone, from staff to members, stays connected through clear communication. But it doesn't stop there. At CrossFit Pushin Weight, staff development is key. They focus on enhancing both the number and the quality of their team, ensuring every member feels engaged and valued. Personal touches matter too – celebrating personal milestones and fitness successes makes everyone feel part of a bigger family. And let's not forget the power of community events. Whether it's friendly in-house competitions or just hanging out together, these gatherings are the heartbeat of the gym, keeping the vibe alive and members committed. That’s the essence of CrossFit Pushin Weight – a place where fitness goals are met with a smile and a high five. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (03:37) - Gym's Development And Partnership Formation (07:08) - Challenges In Early Gym Ownership (10:23) - Transition From Personal Training To CrossFit (15:30) - Shift In Gym's Focus And Membership Growth (17:36) - Three-Partner Management Dynamics (22:03) - Enhancing Member And Staff Communication (26:08) - Staff Development Goals And Challenges (31:03) - Prioritizing Personalized Member Experiences (49:34) - Community Events And Member Engagement

This all about the concept and execution of a general warm-up in a CrossFit class. The discussion delves into various aspects of designing and conducting an effective general warm-up, emphasizing its importance in preparing participants physically and mentally for the workout. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:18) - Purpose of the General Warm-Up (02:19) - Design and Execution (03:18) - Coaching During Warm-Up (10:16) - Demonstration and Clarity (13:20) - Warm-Up Duration (21:11) - Warm-Up Games (23:22) - Late Arrivals

In CrossFit gyms, it's crucial to simplify membership options to avoid overwhelming clients with excessive choices. Over-complexity in membership plans can deter potential members, thus it's essential to streamline options for ease of decision-making. Focus on selling not just the number of class sessions, but lifestyle and health improvements. Be mindful of diverse rates and the pitfalls of undervaluing services; strategic pricing and sales psychology, like price anchoring, are key. Avoid succumbing to undue discounting pressures and confidently sell higher-priced plans by emphasizing their value. Understand that running a successful gym extends beyond financial gains; it's about creating a positive impact on the community. A well-thought-out business strategy is imperative for sustainable success in the CrossFit industry. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (00:47) - Unique Gym Features and Simplified Memberships (02:05) - Avoiding Buyer's Dilemma and Over-Complexity (03:08) - Simplification Benefits for Staff and Clients (04:53) - Membership Plans and Market Demand (06:27) - Selling Lifestyle and Health Benefits (08:32) - Challenges with Diverse Rates and Value Focus (10:08) - Strategic Pricing and Sales Psychology (13:09) - Discount Policies and Valuing Services (25:20) - Overcoming Fear in Premium Pricing (30:47) - Business Strategy and Community Impact

Whiteboard briefs are vital in CrossFit classes as they set the tone and direction for the entire session, serving as a critical communication tool for Coaches. They provide an opportunity to clearly outline the day's workout, emphasize the intended stimulus, and discuss scaling options, ensuring that each participant understands the goals and expectations. Effective briefs also enhance safety by preemptively addressing potential issues and offering tailored advice to meet individual fitness levels. They also establish a platform for Coaches to build rapport and foster a sense of community and engagement within the class. By efficiently delivering essential information, whiteboard briefs not only optimize the class experience but also reinforce the Coach's role as a knowledgeable and approachable leader. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge Take Things Up A Notch | The Knowledge Pro : https://www.besthouroftheirday.com/theknowledgepro ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:24) - The Importance of Whiteboard Briefs (03:33) - Effective Communication in Coaching (06:00) - Setting Expectations and Training Intentions (08:59) - Time Caps as a Coaching Tool (10:08) - Whiteboard Brief Techniques and Strategies (17:19) - Public Speaking Skills for Coaches (24:19) - Key Components of Effective Whiteboard Briefs (32:17) - Scaling Workouts and Member Management (42:02) - Demonstrations and Scaling Adjustments

*If you're an Affiliate Owner, check out the question at the bottom! Affiliate University 3.0 is a comprehensive system designed to enhance CrossFit Affiliates by providing coaching, business strategies, and operational guidance to gym owners. It focuses on elevating coaching quality, building effective teams, and optimizing gym services in a meet-you-where-you're-at approach with a detailed and robust plan to take you where you want to go. ______ Learn More About Affiliate University : https://www.besthouroftheirday.com/affiliate-university Level Up Your Coaching | The Knowledge : https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) Intro (01:14) Core Principles of Coaching and Business (03:27) Utilizing Great Service for Sales (05:01) Impact of Coaching Quality (07:47) Aligning Service and Systems (10:41) Making Strategic Decisions with Data (13:05) Visual Appeal in CrossFit (15:37) Tracking Business Metrics (17:45) Inbox Zero and Streamlining (20:59) Three Variables of Successful Owners

Introducing The Knowledge Pro, a comprehensive CrossFit coaching development platform. The Knowledge Pro offers a blend of theoretical and practical learning resources for Coaches. It serves as a tool for both new and experienced Coaches to elevate their coaching skills, with a focus on real-world application and community-driven learning. The Knowledge Pro fills a crucial gap in ongoing Coach education, beyond just initial certifications, credentials, and weekend seminars. The platform aims to foster a community of continuously improving CrossFit Coaches, equipped with the latest methods and strategies to be world-class on the floor. The Knowledge Pro is an essential resource for anyone aspiring to excel in CrossFit coaching. Sign up NOW at - https://www.besthouroftheirday.com/theknowledgepro ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (00:47) - Mastermind group's impact on coaching. (14:01) - Early CrossFit coaching experiences discussed. (20:21) - CrossFit programming and coaching effectiveness. (22:42) - Introduction of the Knowledge platform. (25:24) - Knowledge Pro's format and community calls. (26:27) - Structure of Knowledge Pro sessions. (27:06) - Expansion plans for Knowledge Pro. (33:10) - Role models in coaching development. (34:10) - Experience shapes coaching skills. (35:03) - Knowledge Pro launch announcement.

Fern focuses on strategies for Affiliate Owners to effectively grow their businesses using referrals. He emphasizes the importance of offering excellent service, creating compelling referral offers, and implementing systematic programs to encourage client referrals. The discussion covers the need for tracking referrals and cancellations to measure growth and the role of continuous improvement in business skills. ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:03) - Introduction to the Podcast (02:01) - Importance of Affiliates in CrossFit (04:56) - Opening of CrossFit RIF (06:55) - Discussing the Need for More Leads (09:02) - Establishing Minimum Referral Targets (13:26) - Risks Involved in Giving Referrals (16:31) - Delivering Great Service as Step 1 (23:31) - Creating a Logical Referral Program (30:39) - Tracking Referral and Cancellation Numbers (38:29) - Continuous Improvement in Business Skills

Jason Fernandez and Nick True delve into the critical role of budgeting for CrossFit Affiliates. They explore three diverse scenarios: a newer gym in a low-cost area, a mid-level gym, and a struggling gym in a high-cost region. The discussion focuses on practical strategies to enhance revenue, such as adjusting membership rates, and emphasizes the necessity of cutting non-essential expenses. Key topics include the importance of owner compensation and the potential for staff expansion to improve gym operations. This episode offers a lifeline to struggling gyms with an aggressive plan to turn around their finances. This pragmatic approach to gym management is a must-listen for Affiliate Owners seeking to navigate the complexities of financial management in the CrossFit industry. ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) - Intro (01:03) - Diving into Budget Scenarios (02:35) - New Gym Financial Analysis (09:11) - Boosting Membership Rates (13:32) - Cutting Non-Essential Costs (16:14) - Increasing Owner Pay (23:43) - Mid-Level Gym Budgeting (33:16) - Hiring and Expanding Staff (38:45) - High-Cost Area Gym Challenges (52:21) - Aggressive Revenue Improvement

Quick takeaways from this re-release: Fern, Ackerman, and Tosh dive deep into what it takes to be a great CrossFit coach and Affiliate Owner. They highlight the need for self-reflection, honest feedback, and learning from past mistakes. Touching on Diesel Days, it's not just about physical training; they emphasize mental resilience and the value of supporting everyone in the community, including veterans. The episode offers great insights for personal and professional growth, relevant for anyone in the CrossFit world. ______ Affiliate University - https://www.besthouroftheirday.com/affiliate-university The Knowledge - https://www.besthouroftheirday.com/theknowledge ______ #crossfit #fitness #gym #crossfitgames #podcast #coaching #business (00:00) Intro (03:04) Record thoughts for reflection. (04:25) Clarify beliefs through vocalization. (05:15) Develop ideas via discussions. (17:18) Seek honest feedback. (25:07) Learn from past mistakes. (28:14) Focus on long-term mentoring. (31:24) Embrace mental, physical challenges. (47:06) Support veterans actively. (49:17) Value all-around feedback. (1:14:29) Continuously self-improve.