

Best Hour of Their Day | Podcast
Jason Ackerman / Jason Fernandez
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Follow us on all socials!
BestHourofTheirDay.com
Episodes
Mentioned books

Jan 15, 2025 • 46min
768. Creative Business Strategies for CrossFit Affiliate Owners | Jeremy Thiel
Jeremy Thiel of CrossFit Central Downtown reveals how he’s revolutionized his gym with exciting revenue-generating additions like pickleball courts, coffee meet-ups, competitions, ice baths, and saunas. These creative solutions don’t just boost income—they build an unbeatable sense of community, energize members, and create a space where fitness and connection thrive.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
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🏋️Want to LEVEL UP YOUR COACHING? Click here:
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🧠Learn more about ENLIFTED MINDSET TRAINING
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👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Jan 13, 2025 • 42min
BTK 024 How to Thrive as a Full-Time CrossFit Coach | Luke Meade
Luke Meade reveals the steps he took to build a successful career as a full-time CrossFit Coach. From overcoming setbacks to coaching at elite gyms like Invictus Boston, he shares practical advice and lessons learned to help you turn your passion into a thriving profession.
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📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Jan 9, 2025 • 51min
BTK 023 How Personal Growth Shapes the Best CrossFit Coaches | Andrew Charlesworth
The best CrossFit coaches aren’t just skilled at movement—they’ve learned from personal struggles that have shaped their empathy and leadership. In this episode of Behind The Knowledge, Andrew Charlesworth explores how overcoming challenges fosters personal growth and builds the ability to truly connect with athletes. Discover why empathy and resilience are the foundation of exceptional coaching.
--
Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
Want to LEVEL UP YOUR COACHING? Click here:
--
👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
--
👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈
--
👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Jan 8, 2025 • 50min
767. The Hard Truth About Setting Standards in Your Gym | CrossFit FLxR
Ren Allen, owner of CrossFit FLxR, discusses her journey from gym member to leader. We explore the challenges she faced in raising coaching standards, overcoming resistance, and transitioning from "buddy" to "boss." Ren shares how she transformed her gym’s culture through clear processes, Coach development, and a shift from competition to a health-focused approach, offering valuable insights for Affiliate Owners everywhere.
--
📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here:
--
🏋️Want to LEVEL UP YOUR COACHING? Click here:
--
🧠Learn more about ENLIFTED MINDSET TRAINING
--
👋 NEW HERE? HERE'S WHAT WE DO. 👇👇
We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 FOR AFFILIATE OWNERS: Affiliate University
Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.
👉 FOR COACHES: The Knowledge
Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Jan 2, 2025 • 46min
766. Building Community and Impact With Business Systems | Desert Devil CrossFit
Jeremy and Julie, Owners of Desert Devil CrossFit, share how systemizing processes like onboarding and member touchpoints have transformed their gym. Learn how they’ve improved retention, fostered a supportive culture, and empowered members to thrive.
--
Want to GROW YOUR CROSSFIT AFFILIATE? Click here!
Want to LEVEL UP YOUR COACHING? Click here!
--
CLICK HERE to learn more about ENLIFTED mindset training
--
👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.
👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈
👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Dec 30, 2024 • 44min
BTK 022 Caring is the First Step to Great Coaching | Pat Oyston
The key to great coaching isn’t perfection—it’s connection. In this episode of Behind the Knowledge, CrossFit coach Pat Oyston reveals how this lesson transformed his journey from overcoming depression to becoming a full-time coach.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. 🏋️
Are you ready to LEVEL UP YOUR COACHING?
👉CLICK HERE to get started.
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CLICK HERE TO GRAB THE FREE WORLD-CLASS COACH EVALUATION
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0:00 - Struggling to Articulate Coaching Cues
1:03 - Pat Oyston
2:06 - Starting as a Swim Coach at 15 Years Old
5:12 - College Swimming, Injury, and Switching Careers
9:07 - A High School Coach's Life-Changing Impact
14:14 - The Challenges of Recovery After a Knee Injury
17:04 - Discovering CrossFit and Finding Purpose Again
23:35 - Lessons Learned from a Mismanaged Coaching Internship
24:48 - Joining a Supportive Gym Community at Rawson Creek
27:50 - Jason Ackerman’s Mentorship and Building Confidence
32:05 - Taking the CrossFit Level 2 and Learning to “Go Slow to Go Fast”
36:05 - Leaving a Management Role to Pursue Full-Time Coaching
39:15 - Making Coaching About the Athletes

Dec 25, 2024 • 47min
765. The Delegation Playbook: Unlocking Growth for Your CrossFit Box | CrossFit Coney Island
Elie Zeitlin of CrossFit Coney Island shares how mastering delegation transformed his gym and life. Learn how he empowered his team, optimized operations, and built a thriving community in Brooklyn.
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🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?
CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
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👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
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💻 CLICK HERE to learn more about Push Press Gym Software
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0:00 Intro
1:42 The Power of Delegating
7:00 Managing Growth in a Small Space
10:50 The First Task Elie Delegated
15:04 Creating the Perfect Day
19:32 Taking Extended Time Away from the Gym
26:39 Overcoming the Challenges of Delegation
32:48 Feedback That Builds a Strong Team
37:12 Keeping Politics Out of the Gym
41:06 Redefining Success as a Gym Owner

Dec 23, 2024 • 1h 2min
BTK 021 Why CrossFit is STILL the Gold Standard for Training | Stephane Rochet
In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with veteran coach Stephane Rochet to discuss his journey from collegiate strength coaching to becoming a key figure in CrossFit's growth. Stephane shares insights on building trust with athletes, learning from legends like Coach Bergener, and why CrossFit remains the gold standard for fitness. This episode is a must-listen for coaches and athletes looking to master the fundamentals and create lasting impact.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow.
Are you ready to be more awesome? Click HERE to get started.
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DOWNLOAD THE FREE WORLD-CLASS COACH EVALUATION
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0:00 - Introduction
3:52 - Stephane's Coaching Journey Begins
4:51 - First Coaching Role at UCLA
7:16 - Firehose of Learning as a New Coach
8:11 - Teaching Athletes: Fake It Till You Make It
9:27 - Discovering Coach Bergener and Olympic Lifting
14:08 - Keeping Coaching Simple Yet Effective
19:45 - First Exposure to CrossFit
22:46 - From Coaching to Police Work
24:11 - Bringing CrossFit to Police Training
25:07 - Head Strength Coach at USD
27:42 - Implementing CrossFit Principles for Athletes
35:23 - Building Trust and Culture with Athletes
38:19 - The Role of Trust in Affiliate Coaching
41:12 - Changes in CrossFit From Then to Now
48:40 - Mastering the Basics as a Coach
53:34 - Stefan’s Hopes for CrossFit’s Future
56:46 - CrossFit Gyms as Beacons of Health and Community

Dec 18, 2024 • 40min
764. 30 to 130 Members: Simplify, Downsize, and Focus on Experience | CrossFit Virilis
Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth.
--
🚀 Looking to BOOST REVENUE at your CrossFit Affiliate?
Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course
--
👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL
--
💻 Learn more about Push Press Gym Software
--
0:00 – Introduction
1:30 – The Journey From 30 to 130 Members
3:45 – Simplifying Gym Operations: The Key to Success
6:10 – Downsizing to Grow: Why Less is More
8:25 – Creating an Exceptional Class Experience
12:00 – Prioritizing Retention Over Expansion
15:20 – The Power of Community and Connection
18:40 – Streamlining Offerings for Member Success
22:10 – The Importance of Consistency in Coaching
25:30 – Empowering Your Team for Better Outcomes
30:00 – Lessons Learned From Mentorship and Growth
33:15 – The Role of Retention in Long-Term Gym Success
36:50 – Tanya’s “Keep Going” Philosophy

Dec 16, 2024 • 44min
BTK 020 The Art of Coaching Weightlifting in CrossFit | Cody Looney
In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with Burgener Strength Coach Cody Looney. Cody shares his journey from coaching kids’ soccer to becoming a CrossFit Affiliate Owner, military veteran, and weightlifting educator. He dives into the art of teaching Olympic lifts in CrossFit gyms, the importance of meeting athletes where they are, and how Burgener Strength is shaping the next generation of Coaches and athletes.
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With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. Are you ready to be more awesome?
Click HERE to get started.
--
FREE WORLD-CLASS COACH EVALUATION
--
0:00 Introduction
1:00 Cody’s First Coaching Experience
3:00 From Military Service to Fitness Coaching
6:00 Discovering CrossFit and the Olympic Lifts
9:00 Lessons from Burgener Strength
12:00 Teaching Olympic Lifts in CrossFit Gyms
16:00 Building a Culture of Coaching Excellence
20:00 Balancing Beginners and Advanced Lifters
25:00 Challenges and Solutions in Weightlifting Programs
30:00 The Impact of Team and Athlete Development