

Masters of Scale
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
Episodes
Mentioned books

Sep 7, 2021 • 24min
Strategy Session: When to leave the trenches? Can you pivot without losing customers? Can co-founders stay aligned remotely?
In this insightful discussion, entrepreneurs tackle the timing of leaving operational roles and how to pivot without alienating customers. The complexities of remote co-founder alignment are explored, emphasizing communication and strategic focus. Listeners discover innovative employee engagement strategies, including a unique vacation initiative. Additionally, balancing customer acquisition and retention emerges as a critical topic, alongside a chef's inspiring journey in launching a plant-based restaurant, highlighting the significance of financial backing.

5 snips
Sep 2, 2021 • 32min
Rapid Response: When you should require vaccinations w/ Shake Shack founder Danny Meyer
In this engaging conversation, Danny Meyer, the visionary restaurateur behind Shake Shack and CEO of Union Square Hospitality Group, shares his experiences navigating the pandemic's challenges. He discusses the importance of requiring vaccinations for staff and patrons to ensure safety while opening new locations. Meyer emphasizes the necessity of adaptability in the face of setbacks and highlights his new venture, HUGS, a SPAC focused on enlightened hospitality. His insights reflect resilience and a forward-looking approach amidst uncertainty.

Aug 31, 2021 • 38min
Microsoft’s Satya Nadella: Why we need re-founders
Satya Nadella, the Chairman and CEO of Microsoft, discusses his transformative leadership style, emphasizing the importance of being a 're-founder' to maintain a company’s mission and culture. He shares how he shifted Microsoft's competitive environment to one that values collaboration and feedback. Satya delves into the growth mindset he fosters, illustrating how employee satisfaction drives customer experience. He also reflects on the pivotal moments leading to Microsoft’s acquisition of LinkedIn, showcasing the blend of business success with community impact.

Aug 26, 2021 • 34min
Rapid Response: How Electronic Arts grows a metaverse, with CEO Andrew Wilson
Andrew Wilson, CEO of Electronic Arts, shares insights on the booming gaming industry, emphasizing its role as the fastest-growing entertainment medium. He discusses the evolution of gaming during the pandemic and the shifting motivations behind it. Wilson also addresses cultural challenges, such as harassment and diversity, within the industry. He explores the metaverse's origins and its significance for future gaming spaces, advocating for community engagement and safety while navigating the competitive landscape of virtual worlds.

Aug 24, 2021 • 3min
Coming soon on Masters of Scale Season 9
Get ready for a fresh season packed with insights from iconic leaders and rising stars. The discussion dives into the art of adaptability in business, featuring stories from tech pioneers who’ve navigated scaling challenges. Personal narratives showcase the resilience and vision required in entrepreneurship. Expect exciting conversations with influential guests, revealing their journeys through challenges and victories. Plus, anticipate additional surprises and live episodes that will keep you engaged!

Aug 19, 2021 • 29min
Rapid Response: How mission fuels risk-taking, with Illumina CEO Francis deSouza
Francis deSouza, CEO of Illumina and a pioneer in gene sequencing, discusses the alignment of mission and business strategy in the face of regulatory hurdles. He reflects on navigating the challenges posed by the FTC while trying to acquire a company with a breakthrough cancer screening test. DeSouza highlights the transformative potential of genomic technology and its implications for healthcare innovation. He also shares insights on balancing immediate business needs with long-term goals, emphasizing the importance of mission-driven leadership.

9 snips
Aug 17, 2021 • 25min
Bonus: Cultivate an entrepreneurial mindset, w/Reid, Bob & Sir Richard Branson
In this enlightening discussion, Sir Richard Branson, visionary founder of the Virgin Group, shares his entrepreneurial spirit and insights. He emphasizes the importance of a learning mindset, showcasing how curiosity and resilience fuel success. Listeners discover how to balance action with learning at every business stage. Branson’s journey illustrates the transformations possible through bold thinking, from launching Virgin Records to creating Virgin Airlines. Practical exercises provided encourage daily cultivation of this powerful mindset, inspiring entrepreneurs to thrive.

Aug 10, 2021 • 43min
Make it epic, w/will.i.am
Multi-platinum musician and entrepreneur will.i.am shares insights from his journey as a founding member of the Black Eyed Peas. He discusses how to seize big opportunities, like his groundbreaking Super Bowl halftime show, and turn them into epic ventures. The conversation dives into innovative partnerships, such as the birth of Beats by Dre, and highlights creative strategies that blend music and technology. With thoughts on urban innovation and genuine customer connections, will.i.am inspires entrepreneurs to think big and collaborate boldly.

Jul 29, 2021 • 23min
Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz
Jochen Zeitz, CEO of Harley-Davidson and sustainability champion, shares insights on revitalizing the iconic brand. He discusses his rapid restructuring efforts during the pandemic, which included trimming the product line and enhancing worker equity. Zeitz emphasizes the importance of innovation, showcasing the electric motorcycle, Livewire, as a step towards sustainability. He also introduces the 'Lobatical,' an employee benefit aimed at improving work-life balance, highlighting how team culture can drive customer satisfaction and long-term success.

Jul 27, 2021 • 33min
The beauty of emphasizing the obvious, w/Birchbox's Katia Beauchamp
Katia Beauchamp, Co-founder and CEO of Birchbox, revolutionized the beauty industry with her innovative subscription model. She dives into how her unconventional ideas were initially met with skepticism but became obvious successes. Katia discusses the shift from brand-centric to consumer-driven markets, the significance of employee appreciation through unique practices like 'Lobatical', and the challenges of navigating a competitive landscape with giants like Amazon and Sephora. Her journey highlights the power of reframing ideas to distinguish Birchbox in a saturated market.