Masters of Scale Rapid Response: Re-founding Instacart, w/first-time CEO Fidji Simo
Dec 2, 2021
Fidji Simo, CEO of Instacart and former head of the Facebook app, dives into her journey transitioning from tech titan to grocery innovator. She discusses redefining Instacart’s mission amid evolving consumer expectations, highlighting the need for technology in grocery retail. The conversation covers challenges like ultra-fast delivery services and focuses on gender diversity in leadership. Additionally, Fidji emphasizes the importance of storytelling in leadership, along with plans to enhance accessibility and health initiatives in grocery delivery.
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Leaving Facebook for Instacart
- Fidji Simo left Facebook after 10 years to become Instacart's CEO.
- She was drawn to Instacart's mission of providing food access and family time, resonating with her food-centric upbringing.
Instacart as a Tech Partner
- Instacart aims to be a technology partner for grocery retailers, not just a consumer app.
- This helps retailers compete with Amazon by offering services like e-commerce platforms and smart carts.
Kaper AI Acquisition
- Instacart acquired Kaper AI to offer smart cart technology to grocers.
- This levels the playing field against Amazon, which invested heavily in similar technology.