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Rapid Response: Re-founding Instacart, w/first-time CEO Fidji Simo

Masters of Scale

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Strategic Leadership and Health Initiatives at Instacart

This chapter explores Instacart's strategic hiring decisions and the focus on gender diversity in leadership, reflecting the company's commitment to serving its predominantly female customer base. It discusses a new foundation addressing women's health issues and plans for an integrated clinic to enhance patient care. Additionally, the chapter covers Instacart's business model transformation post-pandemic and the evolution of leadership roles, emphasizing a vision for competing in the retail market.

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