Masters of Scale

Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins

Jan 13, 2022
John Doerr, a prominent venture capitalist and author of "Speed and Scale," discusses the imperative for businesses to combat climate change. He emphasizes that decarbonization is not just necessary but represents 'the greatest economic opportunity of the next century.' Doerr explores strategic approaches for various sectors to achieve net-zero emissions and underscores the importance of collective corporate action. He also shares insights on effective measures like transparent emissions labeling and the innovative 'Lobatical' initiative to boost employee well-being.
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INSIGHT

COP26 Outcomes

  • The COP26 conference saw a mix of progress and disappointment, with bold commitments but insufficient action.
  • Current pledges will lead to a 2.5°C warming, far exceeding the 1.5°C goal.
ADVICE

OKRs for Climate

  • Apply the "measure what matters" formula and OKRs to climate efforts.
  • Set specific, measurable, achievable, relevant, and time-bound objectives and key results for each sector.
ANECDOTE

Corporate Climate Leaders

  • Walmart and Amazon are leading corporate movements toward net-zero emissions.
  • They leverage their supply chains to achieve net zero by 2040, a decade ahead of the Paris Accord.
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