Patrick Hathaway returns to share insights from the Sitebulb JavaScript SEO Report. He discusses the SEO industry's increasing challenges with JavaScript, highlighting the skills gap among professionals. The conversation dives into Google's improving JavaScript rendering and the essential need for SEO experts to understand development tools. Hathaway also touches on the confusion around JavaScript problems and the industry's reaction to its growing popularity. This exploration calls for better collaboration between SEO professionals and developers.

Vince Nero, Director of Content Marketing at Buzzstream, dives into the transformative power of digital PR in link building. He discusses how recent Google updates have shifted the landscape towards ethical engagement and content quality. Vince reveals strategies for using tools like Ahrefs to analyze competitors’ links and highlights the importance of creating unique, fresh content. He also addresses the challenges posed by AI-generated content, offering insights on how to make journalists' jobs easier and why focusing on earned media is crucial.

Saying goodbye to Google's continuous scroll and Universal Analytics, discussing the importance of Bing's index, issues with AI overviews showing for only 7% of queries. Mark and Jack cover prompt injection on Bing, RIP to Google's features, and challenges in search engine guidelines and content detection.

Nikki Pilkington discusses the importance of sharing SEO knowledge, avoiding jargon, educating clients and colleagues, and collaborating in the SEO industry. Emphasizing the need to simplify concepts, use plain English, and demystify SEO as not a dark art. Touching on AI, vanity metrics, and the Google API leak.

Josephine Rudolf is a Junior SEO Manager at Barfer's, will be graduating from the International University of Applied Sciences soon and is the newest member of the Women in Tech SEO team. She has been an SEO mentor and mentee, all before the age of 23. Time stamps 00:00:04 - Intro 00:01:17 - AlsoAsked 00:03:03 - Wix Studio 00:04:48 - Interview with Josephine Rudolf 00:05:30 - Networking for introverts 00:06:57 - What networking is like early in your career 00:07:42 - Joining Women in Tech SEO 00:10:40 - What is an introvert? 00:13:26 - Common myths of introverts and extroverts 00:14:28 - What is social anxiety? 00:16:45 - How Josephine has dealt with social anxiety 00:19:34 - Tips and techniques to help reduce social anxiety 00:20:08 - Rituals and preparations 00:23:57 - Meeting up with friends before the event 00:26:58 - One-to-One meetings 00:28:01 - The Alter Ego Effect 00:32:43 - Having a physical item or drink is good to reduce social anxiety 00:34:33 - Self affirmations to reassure yourself 00:37:12 - Pacing yourself 00:39:15 - The peak-end theory 00:44:15 - The importance of aftercare 00:49:00 - Take notes - journaling, audio memos and photos 00:52:13 - The pressure of social media 00:55:10 - The positives of digital networking 01:00:56 - SEO Office Hours live chat 01:01:48 - How to start networking through social media 01:03:23 - The power of one-to-one networking 01:06:03 - Be authentic when you’re networking 01:09:53 - People will often remember the silly off-topic things about your conversations 01:11:22 - Cowboy cat hat 01:12:14 - Where to follow Josephine 01:13:43 - Outro Follow Josephine on LinkedIn - https://www.linkedin.com/in/josephine-rudolf/ Josephine's Cowboy cat - https://www.linkedin.com/posts/josephine-rudolf_a-little-monday-motivation-for-everyone-activity-7213524119403835393-izqw Sponsors: ⁠⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠⁠⁠

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠⁠ Show notes: Simon Lesser, CEO and co-founder of Dragon Metrics joins the podcast this week to give us a sneak peek behind the scenes of how SEO tools work. What data from SEO tools actually means What customers want vs what customers need Why so many SEOs use tools The importance of listening to your audience What goes into making important decisions Follow Simon and Dragon Metrics: Twitter: https://x.com/DragonMetrics LinkedIn: https://www.linkedin.com/in/simonlesser/  Website: https://www.dragonmetrics.com/ Brightlocal's Local SEO for Good https://www.brightlocal.com/local-seo-for-good/

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour^8&experiment_id=^efficiency^^hp⁠ Keep up with the latest SEO news and tips by subscribing to CoreUpdates. ⁠https://coreupdates.com/?utm=swcpodcast⁠ SEO agency red flags with Emina Demiri-Watson Emina Demiri-Watson joins Jack Chambers-Ward for a confession session on the many sins committed by SEO agencies. If you’ve worked with or are considering hiring an SEO agency, here are some things you’ll want to avoid. Overpromising and underdelivering Lack of transparency How to recognise red flags Competition between agencies Spreading themselves too thin Lack of alignment across teams Follow Emina: Twitter: https://twitter.com/DemiriE LinkedIn: https://www.linkedin.com/in/emina-demiri/ Website: https://www.vixendigital.com/ SEOs Getting Coffee: https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4

Shaunda Necole, author and entrepreneur, shares insights on building topical authority by proving authenticity to Google and utilizing podcasts. She discusses hidden sources of authority, speaking Google's 'love language', building knowledge panels, and gaining audience trust.

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for different channels? How should teams communicate to ensure effective multi-channel marketing? Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Ray: LinkedIn: https://www.linkedin.com/in/ray-saddiq/ X: https://twitter.com/raysaddiq1 Website: https://thesocialdiary.io/

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO” and “traditional digital marketing”? What's the difference between the PESO vs MACH-6 models? Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Jonas: LinkedIn: https://www.linkedin.com/in/jonas-sickler/  X/Twitter: https://twitter.com/JonasSickler  Website: https://terakeet.com/ Learn about owned asset optimisation: https://terakeet.com/blog/owned-asset-optimization/