Welcome to another episode of Search With Candour!This week, Jack Chambers-Ward sits down with Matt Cayless to discuss brand authority and digital PR.Whether you’re an SEO pro, a digital marketer, or a brand builder, this episode is packed with actionable insights, real-world examples, and expert advice on how to build lasting brand authority in 2025 and beyond.🔑 Key Talking Points:

What is brand authority and why does it matter?
The evolving role of digital PR in SEO
Measuring brand authority: what really moves the needle?
The impact of AI, LLMs, and changing search behaviors
Building trust, credibility, and visibility in your niche
The future of link building and branded mentions
Attribution challenges in the age of GA4 and zero-click searches
Actionable tips for getting started with digital PR and audience research

Recommended tools, resources, and where to find Matt online

⏰ Timestamps:00:00 – Introduction: Why brand authority matters01:14 – What is brand authority?05:45 – The evolution of SEO and digital PR13:15 – How to measure brand authority18:45 – The power of branded mentions and quality signals25:00 – Digital PR vs. traditional link building32:00 – The impact of AI, LLMs, and changing search habits40:00 – Attribution, analytics, and the “zero-click” world48:00 – Building authority in your niche: practical steps55:00 – Audience research and the importance of showing up58:00 – Recommendations1:03:00 – Where to find Matt Hali and Bubblegum Search👇 Enjoyed the episode?Follow us/subscribe on for more expert interviews and actionable SEO insights!Drop your questions and thoughts in the comments – we love hearing from you.

How to build brand authority with digital PR | Matt Cayless | Search with Candour