Search with Candour How UX affects SEO | Search with Candour podcast with Ian Ferguson
6 snips
Sep 15, 2025 In this discussion, Ian Ferguson, a freelance SEO consultant and writer of the SEO TLDR newsletter, dives into the integration of UX and SEO. He highlights the need for SEO to be considered during initial web design to enhance user experience. The conversation covers AI's transformative effect on content creation, practical UX improvement strategies, and effective e-commerce tactics. Ian also shares insights on managing client expectations and adapting to the evolving digital landscape, emphasizing a user-centric approach for better online presence.
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Include SEO Early In Design
- Involve SEO at the start of redesigns or new builds to avoid crawlability and UX problems.
- Question design choices early and ensure key links and content are accessible to search engines.
UX And SEO Usually Align
- Good UX usually aligns with good SEO, but there are trade-offs like collection text that few users read.
- Use UX-friendly patterns (intro text, read-more, tabs) to satisfy search engines without harming shopping behaviour.
Broaden SEO Beyond Links
- Treat SEO as a broad role that adapts as search changes: focus on getting people to your site, not just links.
- Keep schema, headings and readable text so both users and bots can consume content.
