Ian Ferguson

In this discussion, Ian Ferguson, a freelance SEO consultant and writer of the SEO TLDR newsletter, dives into the integration of UX and SEO. He highlights the need for SEO to be considered during initial web design to enhance user experience. The conversation covers AI's transformative effect on content creation, practical UX improvement strategies, and effective e-commerce tactics. Ian also shares insights on managing client expectations and adapting to the evolving digital landscape, emphasizing a user-centric approach for better online presence.