Search with Candour Unlocking Revenue-Driven SEO Strategies with Alex Galinos
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Aug 18, 2025 Join Alex Galinos, an international digital marketing expert and SEO head at Hoppa, as he shares transformative insights on aligning SEO strategies with business growth. He emphasizes moving beyond mere traffic metrics to a revenue-driven focus that enhances conversions. The conversation dives into the integration of business intelligence with SEO, actionable tips for optimizing e-commerce pages, and the role of AI in shaping future strategies. Alex also offers valuable tools and examples to illustrate how SEO can effectively drive bottom-line results.
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Align SEO To Business KPIs
- SEO metrics are means to an end and often misalign with business goals.
- Align SEO KPIs to revenue and product-level commercial metrics to build trust and get budget.
Prioritise Pages By Demand And Margin
- Combine search demand data with business reports to prioritise where SEO should focus.
- Target pages that sit at the intersection of high search demand and high profit margins.
Work Backwards From Revenue
- Work backwards from revenue: measure channel and page-level revenue, margin and transaction values.
- Use those figures to find high-value pages and improve their rankings where ROI is highest.