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Unlocking Revenue-Driven SEO Strategies with Alex Galinos

Search with Candour - SEO podcast

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Navigating Value in Podcast Monetization

This chapter explores the complexities of measuring impressions versus clicks in podcast advertising, particularly focusing on the necessity for businesses to diversify their revenue strategies. It emphasizes the importance of understanding customer needs and adapting marketing approaches, especially during seasonal fluctuations in industries like e-commerce and travel. The discussion highlights actionable insights for enhancing conversions and the vital role of SEO in driving brand awareness and revenue growth.

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