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Unlocking Revenue-Driven SEO Strategies with Alex Galinos

Search with Candour - SEO podcast

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Revenue-Driven SEO: Aligning Strategies with Business Goals

This chapter emphasizes the significance of aligning SEO strategies with revenue generation instead of merely focusing on traffic metrics. It discusses the importance of strategic conversations with clients about financial outcomes and the need for a revenue-focused approach to SEO. The chapter advocates for optimizing e-commerce product pages based on profit margins and integrating insights from business intelligence to directly drive business success.

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