Search with Candour - SEO podcast

Join Jack Chambers-Ward and guest Owain Lloyd-Williams on this week's episode of Search With Candour as they delve into transforming often dry and boring B2B content into fun and engaging material. They discuss the competitive nature of B2B industries, strategies for creating unique content, and the importance of thinking outside the box for impactful SEO. Jack and Owain also share their experiences, ideas, and strategies for working with B2B clients. Links to follow Owain:Website: ⁠https://www.owainlloydwilliams.com/⁠LinkedIn: ⁠https://www.linkedin.com/in/owain-lloyd-williams-a8967852/⁠ Bluesky: ⁠https://bsky.app/profile/owainlloydwilliams.com⁠Chapters00:00 Introduction: Making B2B Content Fun and Engaging00:47 Meet the Guest: Owen Lloyd Williams01:35 The Challenge of Dry B2B Content02:33 SEO Strategies for B2B Content03:40 The Importance of Focus and Music05:47 Navigating Regulations and Compliance08:07 Creating Engaging B2B Content20:30 The Role of Case Studies and White Papers34:50 Collaborating Across Teams41:20 Challenges with Small vs. Enterprise Clients41:44 Strategies for Startups Competing with Giants42:37 Leveraging AI and Conversational Content44:53 The Agility Advantage of Small Brands46:04 Building Effective B2B Relationships47:42 Integrating SEO into Content Production49:43 Impact of AI on B2B vs. B2C52:35 Actionable SEO Tips for B2B Brands55:30 Recommended Tools and Software57:38 Personal Recommendations and Podcast Wrap-Up01:13:45 Conclusion and Upcoming Guests

Join an all-star panel featuring Jono Alderson, an award-winning SEO consultant; Dawn Anderson, a veteran SEO strategist; Myriam Jessier, co-founder of Neurospicy; and Chris Green, a technical director with extensive experience. They delve into the shifting landscape shaped by AI, discussing its impact on search behaviors and brand trust. The group explores challenges like data transparency and the need for high-quality content, as well as the ethical responsibilities of search engines in a tech-driven world. Expect candid insights and thought-provoking perspectives!

The discussion covers significant updates from Google I/O, including the launch of AI mode for search. The hosts explore how personalization is evolving, alongside the challenges of tracking organic traffic. They delve into the implications of AI-generated content on user behavior and SEO strategies. Listener questions reveal concerns about brand visibility and how informational websites will adapt to these changes. The conversation highlights the need for marketers to understand AI's reasoning and navigate the shifting landscape of digital content.

Kobi Omenaka, a digital marketing pro with a rich history at Amazon and various startups, teams up with Jack Chambers-Ward to dive into the world of free keyword research tools. They discuss leveraging customer conversations and news trends for SEO insights. Kobi stresses the importance of understanding search intent and engaging with niche communities. Gain actionable strategies for effective keyword research without spending a dime while also exploring how branding and language impact consumer connections.

In this engaging conversation, Greg Finn, co-founder of Cypress North and co-host of Marketing O'Clock, dives deep into the future of PPC and SEO amid the rise of AI in digital marketing. He emphasizes the need for adaptability in strategy as technology evolves. Greg shares insights on the interplay of SEO and PPC, the influence of younger audiences favoring video content, and the frustrations surrounding Google's communication. Plus, there's a light-hearted chat about their shared love for revenge narratives, providing a fun escape from the serious side of marketing.

Irina Papuc, co-founder of Galactic Fed and former CERN employee, shares her expertise on crafting content for AI-driven search engines. She emphasizes the rise of authentic content and brand mentions, indicating a shift from traditional link-building practices. Irina discusses the evolving user expectations in AI search, the significance of trust and quality in SEO, and the implications of these changes for marketers. Tune in for actionable insights on navigating the future landscape of digital marketing!

Tom Winter, Chief Growth Officer and co-founder at SEO Wind, brings over a decade of SEO expertise to the table. He dives into how AI agents can transform SEO workflows, optimizing processes from keyword clustering to content creation. Tom discusses the balance between automation and human insight, tackling challenges in internal linking and reporting. He also shares exciting trends on the future of search and the role of AI in enhancing user experiences, making it clear there's a bright and innovative path ahead in digital marketing.

Matt Kohli, founder of Fortitude Marketing, shares his inspiring journey from freelancer to agency owner. He discusses the trials of transitioning roles, the need for a trustworthy team, and the intricacies of client management. Kohli emphasizes the value of niching down while offering multi-channel services. He also highlights the importance of continuous learning in the fast-paced world of SEO and how tools like SparkToro can enhance audience insights. Throughout, he advocates for collaboration over competition within the marketing community.

Join Sarah McDowell, co-host of The SEO Mindset podcast, and Tazmin Suleman, who shares invaluable tips on personal branding. They discuss the importance of authenticity and self-awareness in developing a unique personal brand. Dive into the essential elements of consistency, creativity, and clarity. Plus, they emphasize the significance of networking and embracing one's passions through self-discovery, all while entertaining the lively crowd in Brighton. This insightful conversation will help you harness your potential and craft a brand that truly represents you!

Grace Frohlich, SEO Senior Manager at Brainlabs, dives into the intricacies of user journey mapping. She discusses leveraging AI to create detailed user personas and understanding customer motivations. The conversation emphasizes the importance of personalized, non-linear journeys in search marketing and the need for strategic tracking of user behavior. Grace also shares practical tips for organizing search data and the evolving nature of SEO, urging marketers to regularly reassess customer journeys to stay ahead in the digital landscape.