D2C Diaries

In episode 6, we sit down with Oliver Kenyon, also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency.In this episode, we discuss:-The power of AI in optimising landing pages and conversion rates-Why 'ugly' landing pages often outperform the great designs-Best practices for landing pages and conversion optimisation-Oliver’s experience with exiting his agency-TikTok shop's impact on website trafficWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Watch on Youtube: https://youtu.be/P-AUb_HyuDUPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Oliver Kenyon on socials:LinkedIn: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonhttps://conversionwise.comFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

In this episode, we discuss:- How out_on_a_lim went from 65 followers to over 2 million in less than 2 weeks- Tiktok Shop strategy that's making $55k a day- Steven Barlett and his ASA ban across Huel and Zoe- How to optimise your performance creative by isolating soft metricsKind Penguin Video:https://vm.tiktok.com/ZGecVMvhT/Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Powered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambi

Laurence Booth-Clibborn has acquired 7+ brands and is the MD & Co-Founder @ The Mothership. He is Forbes 30 under 30 and has a pretty crazy story! Topics covered include:- The acquisition of seven brands and key lessons learned from the process- How Laurence successfully secured over £15M in funding for his brand house- Major failures and insights from acquiring and turning brands profitable- Top D2C trends and insights for 2024- Essential tips for hiring and structuring a high-performing D2C teamFollow/ connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-booth-clibborn/Watch on Youtube:https://www.youtube.com/@d2cdiariesPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Today Olly and Loukas go deep on a D2C brand audit, influencer seeding strategies, a mini hook mastermind and how we would start a brand in 2024 with a restricted budget. Our favourite episode yet!Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Powered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Today we're joined by Simon John Philips who arguably has one of the craziest stories we've ever heard in the world of e-commerce.. From making millions from his D2C brand, to losing everything, to getting in trouble with law, to building a global 3PL and marketing agency.. There's not much he hasn't done. Buckle up. This one's juicy. Welcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Simon's links: https://linktr.ee/SimonjohnphillipsPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

We’re thrilled to announce the launch of our new podcast, D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Watch on Youtube: https://www.youtube.com/@d2cdiaries