D2C Diaries

Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes.Episode Focus: Using founder story content to drive brand growthThey cover:➡️ Importance of founders as the face of the brand, boosting trust and authority➡️Organic Content Strategies: Odd Muse founder Aimee Smale➡️ Storytelling techniques, consistent messaging, and founder lifestyle as brand identity➡️ Objection handling in ads and specific founder ad formats➡️ Power of documenting vulnerable moments and transparency in founder storytelling➡️ Transition to paid content strategy: How founder story ads drive growth ➡️ Ad Framework: Problem, Want, Threshold, Founder Introduction, Product Introduction, Benefits🎧 Watch on Youtube: Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow D2C Diaries on socialsTikTok: https://www.tiktok.com/@d2c.diariesInstagram: https://www.instagram.com/d2c_diaries/

The founders of Soar Group reveal their exact strategy behind hiring a team of A- players to help you to scale your D2C brand to 7-figures🤯Download our incredible 100+ resource Black Friday packages belowDownload our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideThey cover:➡️Scaling challenges and hiring 30+ team members in 2024➡️HR and management success at the agency➡️Key hiring mistakes for D2C founders➡️Progression roadmaps and team motivation➡️Building standardised interview processes➡️Importance of vetting and culture fit in hiring➡️Effective performance feedback and empowermentListen on Spotify:Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Download our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideAnother solo episode with Olly and Loukas talking all things creative.They cover:- Takeaways from the DTC agency dinner sponsored by Triple Whale- The role of AI in creative optimisation - Obvi case study in using AI in static ads- Answering the question; is it inspiration or stealing?- Pushing the boundaries on high-production ASMR creatives- Creative trends: Founder stories and podcast style adsWatch on Youtube: https://youtu.be/THNPfEoU2t0?si=tfzx066GJLo1BGg6 Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Download our incredible 100+ resource Black Friday packages below..Download our Black Friday Performance Care Package for FREE ➡️ https://www.soarwithus.news/2024-bf-cm-care-packageDownload our Black Friday Creative Playbook for FREE ➡️ https://www.hambimediasolutions.com/bfcm-2024-performance-creative-guideThis is the Black Friday / Cyber Monday episode you've been waiting for. In this jam-packed episode, we’re sharing everything we’ve learned from managing 8-figure campaigns across some of the biggest DTC brands across Black Friday. We dive deep into what worked in 2023 and what you need to do to win big this year, so e-commerce brands can work smarter, not harder.They cover:-Biggest performance and creative learnings of 2023-The standout Black Friday case studies from 2023-How we made TEV £3M in 2 days-The psychology behind discount strategies-Answering the question: should every brand participate in Black Friday / Cyber Monday-The EXACT audit process Soar use on every client-Mastering retention: how to keep customers coming backIf this episode wasn't already enough, as promised, Soar and Hambi have released their 'behemoth' Black Friday / Cyber Monday care package to help DTC brands scale up this BFCM. Links above!Watch on Youtube: https://www.youtube.com/watch?v=C2-kTIqr7zEFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow Jamie on LinkedIn: https://www.linkedin.com/in/jamie-ingham/Follow Sam on LinkedIn: https://www.linkedin.com/in/sam-wright-324737216/Follow Fred on LinkedIn: https://www.linkedin.com/in/fred-ezekiel-76018a111/

In episode 6, we sit down with Oliver Kenyon, also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency.In this episode, we discuss:-The power of AI in optimising landing pages and conversion rates-Why 'ugly' landing pages often outperform the great designs-Best practices for landing pages and conversion optimisation-Oliver’s experience with exiting his agency-TikTok shop's impact on website trafficWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Watch on Youtube: https://youtu.be/P-AUb_HyuDUPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Oliver Kenyon on socials:LinkedIn: https://www.linkedin.com/in/oliverkenyon/Twitter: https://x.com/oliverkenyonhttps://conversionwise.comFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

In this episode, we discuss:- How out_on_a_lim went from 65 followers to over 2 million in less than 2 weeks- Tiktok Shop strategy that's making $55k a day- Steven Barlett and his ASA ban across Huel and Zoe- How to optimise your performance creative by isolating soft metricsKind Penguin Video:https://vm.tiktok.com/ZGecVMvhT/Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Powered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudsonFollow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambi

Laurence Booth-Clibborn has acquired 7+ brands and is the MD & Co-Founder @ The Mothership. He is Forbes 30 under 30 and has a pretty crazy story! Topics covered include:- The acquisition of seven brands and key lessons learned from the process- How Laurence successfully secured over £15M in funding for his brand house- Major failures and insights from acquiring and turning brands profitable- Top D2C trends and insights for 2024- Essential tips for hiring and structuring a high-performing D2C teamFollow/ connect with Laurence on LinkedIn: https://www.linkedin.com/in/laurence-booth-clibborn/Watch on Youtube:https://www.youtube.com/@d2cdiariesPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Today Olly and Loukas go deep on a D2C brand audit, influencer seeding strategies, a mini hook mastermind and how we would start a brand in 2024 with a restricted budget. Our favourite episode yet!Watch on Youtube:https://www.youtube.com/@d2cdiariesWelcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Powered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

Today we're joined by Simon John Philips who arguably has one of the craziest stories we've ever heard in the world of e-commerce.. From making millions from his D2C brand, to losing everything, to getting in trouble with law, to building a global 3PL and marketing agency.. There's not much he hasn't done. Buckle up. This one's juicy. Welcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Simon's links: https://linktr.ee/SimonjohnphillipsPowered by Hambi Media & Soar With UsNeed help with performance creative? ➡️ https://www.hambimedia.com/Need help with paid performance? ➡️ https://www.soarwithus.co/Follow Loukas on socials:LinkedIn: https://shorturl.at/TRI8BTwitter: https://x.com/LoukasHambiFollow Olly on socials:LinkedIn: https://shorturl.at/kPrqOTwitter: https://x.com/oliverwhudson

We’re thrilled to announce the launch of our new podcast, D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀Watch on Youtube: https://www.youtube.com/@d2cdiaries