D2C Diaries Mastering CRO and Landing Pages: Oliver Kenyon's 12 Years of Expert Insights
In episode 6, we sit down with Oliver Kenyon, also known as the 'Landing Page Guy.' Oliver has spent the last 12 years experimenting with landing pages and optimising sites - turning more clicks into customers. We also dive into his huge exit story and how he's recently scaled his agency.
In this episode, we discuss:
-The power of AI in optimising landing pages and conversion rates
-Why 'ugly' landing pages often outperform the great designs
-Best practices for landing pages and conversion optimisation
-Oliver’s experience with exiting his agency
-TikTok shop's impact on website traffic
Welcome to D2C Diaries, brought to you by Soar and Hambi Media! With Loukas & Olly's combined expertise in managing over £150M in ad spend on Meta and TikTok, and scaling over 200 brands through creative and performance, we’re here to share a blend of performance insights, operational strategies, and creative wisdom. 🚀
Watch on Youtube: https://youtu.be/P-AUb_HyuDU
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Follow Oliver Kenyon on socials:
LinkedIn: https://www.linkedin.com/in/oliverkenyon/
Twitter: https://x.com/oliverkenyon
https://conversionwise.com
Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi
Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson