Develop an 8-Figure Founders Content Strategy in 50 minutes

Loukas sits down with Fred, Creative Director at Hambi Media, to reveal how founder-led content can skyrocket brand authority, trust, and engagement. Whether it’s organic strategies or high-impact ads, they break down the playbook for scaling brands with authentic stories in just 50 minutes.

Episode Focus: Using founder story content to drive brand growth

They cover:
➡️ Importance of founders as the face of the brand, boosting trust and authority
➡️Organic Content Strategies: Odd Muse founder Aimee Smale
➡️ Storytelling techniques, consistent messaging, and founder lifestyle as brand identity
➡️ Objection handling in ads and specific founder ad formats
➡️ Power of documenting vulnerable moments and transparency in founder storytelling
➡️ Transition to paid content strategy: How founder story ads drive growth 
➡️ Ad Framework: Problem, Want, Threshold, Founder Introduction, Product Introduction, Benefits


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