D2C Diaries Puresport’s 7-Figure Blueprint for Community-Led DTC Growth
In this episode of The D2C Diaries, we’re joined by Dan Temm, COO of Puresport, to uncover how they’ve built one of the most authentic and powerful fitness communities in the UK - and turned it into a growth engine for their DTC brand.
What started as a simple lunchtime run with 4 friends has evolved into flagship run clubs in London, Manchester, and Glasgow, with 100+ community leaders and thousands of runners showing up consistently every week.
No process. No strategy. Just authentic community building.
We dive deep into:
1. Why building real connections (90% connection, 10% exercise) has been central to their brand growth.
2. Their mission to break the “quick-fix mentality” by promoting long-term health through exercise, quality supplements, and social connection.
3. How Puresport maintains consistency and trust by empowering 100+ community leaders.
4. Why they paused their £30K/month ad spend seeing no revenue drop, and how they use paid media to amplify, not replace, community-driven growth.
4. How Puresport develops products that align with their values, focusing on efficacy over trends.
5. Plans for expanding run clubs, increasing offline presence at events, and exploring external funding.
Puresport proves that authentic community-building is the strongest lever for any DTC brand. If you’re a founder, marketer, or entrepreneur looking to build a brand people genuinely love, this episode is for you.
📺 Watch on Youtube: https://youtu.be/gal4h3odWh8
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