Building Free Soul: How Arjun Sofat Bet Big on TikTok and Pioneered Social Commerce

What does it really take to leave a corporate career behind and build a thriving DTC brand with no experience? 

In this episode, we sit down with Arjun Sofat, founder of Free Soul, to dive into his incredible journey.

From learning e-commerce on YouTube to managing his own ad accounts and taking bold bets on TikTok Shop, Arjun shares the highs, lows, and lessons of building a brand that’s reshaping female wellness.

Arjun opens up about:
1️⃣ Transitioning from banking to entrepreneurship with zero safety net.
2️⃣ Why consumer obsession drives every decision at Free Soul.
3️⃣ The impact of betting early on TikTok Shop as the future of social commerce.
4️⃣ How focusing exclusively on female wellness created a thriving community.
5️⃣ The principles that guide his team.

This episode is packed with actionable insights on resilience, focus, and innovation in the DTC space. Whether you’re a founder, marketer, or just love an inspiring success story, this one’s not to be missed.

🎧 Watch on Youtube: https://youtu.be/IVNIyTepuOs

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