Mastering TikTok Shop in 2025 with the CEO of the #1 UGC Platform, Insense

In this episode of The D2C Diaries, we’re joined by Danil Saliukov, CEO and co-founder of Incense, the leading UGC creator platform. Danil takes us behind the scenes of the UGC revolution, sharing insider insights on TikTok Shop, the future of AI in content creation, and what it takes to craft winning creator strategies.

We dive into:

1️⃣ Why the term "UGC" is overused and how it’s evolving for modern brands.
2️⃣ The TikTok Shop goldmine: how it’s revolutionising e-commerce by blending affiliates, influencers, and paid media.
3️⃣ AI-generated UGC: authentic evolution or ethical disaster?
4️⃣ The power of whitelisting influencer handles to boost ad performance.
5️⃣ How to craft killer UGC briefs that set creators up for success.
6️⃣ Why building an affiliate army is key to scaling on TikTok Shop.

If you’re a brand, marketer, or creator looking to stay ahead in the fast-moving world of D2C, this episode is packed with actionable insights and expert advice.

Watch on Youtube: https://youtu.be/SLOLXBe3vqM

Follow Danil on LinkedIn: https://www.linkedin.com/in/danil-saliukov/
Insense: https://insense.pro/

Follow Loukas on socials:
LinkedIn: https://shorturl.at/TRI8B
Twitter: https://x.com/LoukasHambi

Follow Olly on socials:
LinkedIn: https://shorturl.at/kPrqO
Twitter: https://x.com/oliverwhudson

Follow D2C Diaries on socials
TikTok: https://www.tiktok.com/@d2c.diaries
Instagram: https://www.instagram.com/d2c_diaries/