The BJJ and Biz Podcast With Wes Schaeffer, The Sales Whisperer®

Wes Schaeffer
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Sep 5, 2025 • 15min

Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast

Delve into the art of the D'Arce choke, learning to adapt techniques even against larger opponents. Discover how flexibility in training mirrors the ever-changing landscape of business strategy. Uncover the significance of small adjustments that can lead to substantial outcomes. Embrace continuous improvement and the power of consistency, as mastering any skill demands dedication. Plus, gain insights on building relationships and offering value for greater success. Remember, everything is tough until you've put in thousands of reps!
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Sep 3, 2025 • 12min

Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast

#BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategiesSummaryIn this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both martial arts and sales. He shares personal experiences from a recent training session and draws parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Schaeffer introduces the new ABCs of selling, which focus on being curious, concise, and courteous, while cautioning against making assumptions about decision-makers and their authority.Takeaways—Assuming can lead to misunderstandings and missed opportunities.—It's essential to remain open-minded and avoid making assumptions about others' skills or roles.—In sales, decision-making often involves multiple stakeholders, not just the person with the title.—Always ask who else is involved in the decision-making process.—Objections in sales can often be anticipated and addressed upfront.—Effective communication requires curiosity and the ability to listen.—Sales strategies should focus on building consensus among team members.—Avoid using weak language that invites objections.—The new ABCs of selling include being curious, concise, and courteous.—Always be prepared to adapt your approach based on the conversation.Sound bites—"I needed consensus from both."—"Who on your team do you consult with?"—"Assume nothing in sales."Chapters00:00 The Dangers of Assumptions06:03 Understanding Decision-Making in Sales10:56 The New ABCs of SellingUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Sep 1, 2025 • 59min

AI in Marketing & Sales // Military Discipline, Client Trust & Business Growth: Wes Schaeffer & Ryan Van Ornam | The BJJ and Biz Podcast

#TheBJJandBIZPodcast #BJJ # business # marketing #AI #lead generation #communication #personal branding #social media #client relationships #military backgroundTakeaways— Ryan is a co-founder of Synergist, focusing on business growth.— Military experience shapes their approach to business and communication.— AI is revolutionizing marketing and lead generation strategies.— Understanding client needs is crucial for effective service delivery.— Video marketing is becoming essential in today's digital landscape.— Building rapport with clients enhances business relationships.— Overcoming fear of marketing is key to success.— Personal branding can significantly impact business growth.— Social media strategies should be tailored to the target audience.— LinkedIn remains a powerful tool for B2B connections.SummaryIn this episode of the BJJ and Biz podcast, Wes Schaeffer and Ryan Van Ornam discuss the intersection of Brazilian Jiu-Jitsu and business. They explore Ryan's military background, the challenges of communication in high-stakes environments, and how these experiences translate into effective business strategies. The conversation delves into the role of AI in marketing, the importance of understanding client needs, and the power of video marketing. They also touch on personal branding, social media strategies, and the significance of building rapport with clients. The episode concludes with insights on navigating LinkedIn for business growth and final thoughts on future directions.TitlesFrom Jiu-Jitsu to Business: A Unique JourneyMilitary Lessons Applied to Business SuccessSound bites— "AI is revolutionizing marketing and lead generation."— "Overcoming fear of marketing is key to success."— "Navigating LinkedIn for Business Growth."Chapters00:00 Introduction and Background02:48 Military Experience and Communication Technology05:22 Transitioning from Real Estate to AI Solutions07:53 Key Business Strategies for Success10:31 Lead Generation in a Noisy Market12:55 Understanding Client Needs and Bottlenecks15:40 The Role of Video Marketing and AI18:35 Overcoming Fear in Marketing and Sales24:53 Navigating Client Relationships and Empowerment27:43 Maximizing Marketing Efforts on a Budget28:10 Understanding B2B vs B2C Dynamics31:13 Leveraging LinkedIn for Business Growth34:20 Target Audience and Service Offerings37:32 The Importance of Authenticity in Business41:51 Cultural Insights and Personal AnecdotesUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Aug 31, 2025 • 11min

The BJJ and Biz Podcast // Mastering Sales, Jiu-Jitsu, and the Fundamentals of Success: Wes Schaeffer

#TheBJJandBIZPodcast #BJJ #business #salestraining #Jiu-Jitsu #personaldevelopment #community #fundamentals #workshops #networking #entrepreneurshipSummaryIn this episode, Wes Schaeffer introduces the BJJ and Biz podcast, sharing his journey in sales and Brazilian Jiu-Jitsu. He discusses the importance of community, the intersection of Jiu-Jitsu and business, and the significance of mastering fundamentals in both fields. Wes emphasizes the need for hands-on practice over content consumption and outlines his plans for future workshops that blend Jiu-Jitsu training with business skills.Takeaways— Wes has been in sales since 1997 and has a wealth of experience. — He recently earned his black belt in Brazilian Jiu-Jitsu after years of dedication. — The podcast will focus on blending Jiu-Jitsu with business training.— Community and trust are essential in both sales and Jiu-Jitsu.— Fundamentals are crucial in mastering any skill, including sales and Jiu-Jitsu.— Wes emphasizes the importance of hands-on practice over just consuming content.— He plans to conduct workshops that combine Jiu-Jitsu and business training.— Building relationships is key to success in sales.— Wes has interviewed over 700 experts in sales and marketing.— He encourages listeners to reach out for help and collaboration.TitlesBJJ and Biz: A New Journey BeginsMastering the Art of Sales and Jiu-JitsuSound Bites— "I've been at this a long time."— "We understand the grind."— "There are no shortcuts in this."Chapters00:00 Introduction to BJJ and Biz Podcast02:56 Merging Passions: Jiu-Jitsu and Sales Training05:36 The Importance of Fundamentals in Business and Jiu-Jitsu08:06 Building a Community Through Jiu-Jitsu and Business10:06 Future Plans and WorkshopsUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Aug 29, 2025 • 46min

The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer

#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowthSummaryIn this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape.Takeaways— AI tools are essential for modern marketing strategies.— Building trust in AI is crucial for effective communication.— Understanding different AI platforms can enhance content creation.— Practical applications of AI can streamline business processes.— Free AI tools provide a great starting point for businesses.— Embracing AI technology is necessary for staying competitive.— AI can help create unique content that reflects individual styles.— Overcoming confusion about AI is key to successful implementation.— Investing time in learning AI tools pays off in the long run.— Marketing agencies must adapt to the changing landscape of AI. TitlesUnlocking the Power of AI ToolsNavigating the AI Landscape for BusinessSound bites"Free's always good.""Pick one, run with it.""It's a brave new world."Chapters00:00 Introduction and Background01:19 The Role of AI in Sales05:00 Understanding AI Confusion07:07 Creating Personalized AI Content10:34 Free Tools for AI Content Creation13:09 Choosing the Right AI Tool18:11 Practical AI Implementation19:08 Introduction to AI and Prompt Engineering21:23 Analyzing Writing Styles with AI24:01 Utilizing AI for Content Creation26:47 Training AI on Personal Voice29:39 Building Your Unique Voice with AI31:36 The Future of Content Creation and Marketing33:44 Custom AI Tools for WritingUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Aug 22, 2025 • 59min

Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski

Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with changing technology.—Human connection remains vital in sales processes.—Businesses should focus on their core metrics, like cash flow.—The future of sales will likely involve more in-person interactions.—Adaptability is key in the ever-changing marketing landscape.00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Aug 19, 2025 • 1h 2min

AI In Sales // Yes, Another Selling With AI, But This Time, With Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sit down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI. The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.Takeaways—AI is a transformative force, akin to the industrial revolution.—Businesses must adapt quickly to leverage AI for growth.—AI can significantly increase productivity and efficiency.—Training and community support are essential for mastering AI.—Even non-technical professionals can become AI experts.—AI tools are becoming increasingly accessible and affordable.—The competitive landscape is shifting rapidly due to AI.—AI can enhance decision-making and strategic planning.—Understanding AI's capabilities is crucial for business leaders.—AI is not a replacement for humans but a tool to augment their capabilities.Chapters00:00 The AI Revolution: A New Era Begins10:14 Transforming Business with AI: Real-World Applications18:50 AI in Healthcare: The Future of Medical Practice22:22 Automating the Mundane: Finding Efficiency with AI23:41 AI in the Workplace: Love or Loathe?25:40 The Human-AI Collaboration: Finding Balance28:53 Transforming Performance with AI29:38 AI Transformation: Training the Workforce32:38 Navigating the AI Landscape: Opportunities and Risks35:14 Sales Strategies: Leveraging AI for Success38:18 The Future of Work: Adapting to AI Innovations43:34 AI's Impact on Various Professions44:53 Building a Community Around AI LearningNuggets—"AI is here to stay!"—"AI is shifting what needs to be done."—"You have to do it; it's an arms race."Market like you mean it. Now go sell something.Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Aug 9, 2025 • 54min

AI In Sales // Yes, Another Selling With AI, But This Time, With Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate

I've known Jason Benedict for over a decade.He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action. Connect With Jason to See This In Action:Text: Agency to 947.777.7332 or call or visit:Automation.AgencyTakeawaysAI is revolutionizing the sales process.Automation can save businesses significant time and money.Voice AI can operate 24/7, enhancing customer service.Understanding your data is crucial for effective AI implementation.AI can outperform traditional sales methods by a large margin.Small businesses can benefit greatly from AI solutions.The setup of AI agents can be quick and efficient.AI can capture customer information in real-time.Multi-channel communication is essential for modern marketing.Businesses should start with simple tasks to integrate AI.Chapters00:00 Introduction to AI in Sales02:41 The Evolution of AI and Its Impact05:26 Utilizing AI for Outbound Strategies08:07 Legal Considerations in AI Communication10:50 Cost-Effectiveness of AI Solutions13:38 Building and Training AI Agents16:14 Subscription Models and Maintenance of AI18:58 Scalability and Suitability of AI for Businesses23:28 Managing AI Updates and Knowledge Bases25:44 The Role of AI in Business Automation29:01 Multi-Channel AI Communication Strategies31:45 Live Demo with AI Agent Ava35:58 Implementing AI for Business GrowthNeed help with sales, marketing, systems, keeping humanity in all of the above?Text or call me: (7 ONE 4) 369-8004 or schedule some time here.Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Jul 31, 2025 • 53min

Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset
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Jul 5, 2025 • 47min

Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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