The Sales Podcast With Wes Schaeffer, The Sales Whisperer® Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski
Takeaways
- The importance of personalization in outreach efforts
- LinkedIn is not just a social platform; it's a data warehouse.
- Inbox saturation is a significant challenge for marketers.
- Hyper-personalization can lead to new forms of saturation.
- Referrals are crucial for building trust and gaining new clients.
- Sales strategies must evolve with changing technology.
- Human connection remains vital in sales processes.
- Businesses should focus on their core metrics, like cash flow.
- The future of sales will likely involve more in-person interactions.
- Adaptability is key in the ever-changing marketing landscape.
Chapters
00:00 Introduction to HeyReach and Outbound Strategies
02:43 Understanding LinkedIn's Data and Automation
05:45 Navigating LinkedIn's Changing Landscape
08:31 The Complexity of Outbound Marketing
11:23 The Role of Personalization in Outreach
14:05 The Impact of AI on Marketing Strategies
16:39 Finding Relevance in Communication
19:48 Cultural Differences in Outreach Approaches
22:37 Best Practices for LinkedIn Engagement
27:46 Exploring Timeliness in Solutions
28:47 The Role of Automation in Outreach
30:02 Evaluating CRM Needs for Different Businesses
32:05 Cleaning and Segmenting CRM Data
34:20 The Importance of Multi-Channel Outreach
37:21 Understanding the Cost of Advertising
37:59 Optimizing Lead Generation Strategies
41:25 Building Trust Through Referrals
44:30 Market Validation and Customer Feedback
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