GOOD THINKING

Bobbie, the formula brand, just released this ad with Molly Baz. It’s historic on all levels. We get into it.LinkedIn postTikTok of Good Thinking 39Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.Chris writes a weekly newsletter for +15K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

This week's pod is a double-header.We dive into the Starbucks x AG-1 collab. Who’s the biggest winner? And what both brands need to consider.We also couldn’t help but touch on the re-rise of specialty retail. Why is it making a comeback and where is it going?As always, this pod is casual. A chat between friends. Fun listening. Diving into the biggest trends, shifts, and brands of today.Still under 20mins.Links:“STARBUCKS IS OPTIMIZING -> Snaxshot // Starbucks has partnered with AG-1. You can now add a scoop of greens to a refresher or just get a shot in a glass of ice water. The latter is shocking. The last time Starbucks partnered so heavily with a brand may have been their ill-fated pastry partnership with La Boulange. While I think the ‘healthification’ of everything is losing steam, this is a big general audience AG-1 to gain.““THE RETURN OF SPECIALITY RETAIL -> Retail Diary // Steven Alan has returned to retail. Since closing his boutiques, Alan has been busy helping other brands, like Clare V grow, but now he’s back. Alan is an outstanding curator.  A curated lens is very much back. Taylor Lorenz as one example. ShopRat another. Big Night—the list goes on. Steven couldn’t be better for this moment. Having taste is the future.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

This week on the podcast, we talked about LinkedIn’s favorite brouhaha of the week: The Burger King Ad. We discuss the recent controversy, a woman's right to choose—her food, get into empowerment vs. judgment in marketing, and what BK might have done a little differently. Enjoy!Relevant links:The Burger King adThe GrubHub adBobbie This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

In this episode, Kirsten Ludwig and Chris Danton chat about the emerging theme of less ‘produced’ content, how ‘less produced’ doesn’t mean less effort and they discuss Nutter Butter and their 1-year journey to viral fame. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

In this episode, we chat splurgy yet accessible indulgences as a brand trend. We explore how brands are adapting to consumer desires for affordable luxury and how quality plays a role. We also touch on how 'luxury' is changing in the face of AI. Enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

In Episode 34, we chat about the opportunities for brands in the upcoming Olympics and Paralympics in Los Angeles. Yes, it's 4 years out but the Paris games offered some unique learning worth capturing.We explore the importance of showcasing the Paralympics and shifting the narrative from focusing on disabilities to celebrating the incredible athletic abilities of the participants. We also discuss the challenges of navigating the spread-out nature of LA and the need for brands to understand the different locations and events. And we chat about LA's culture and ways that can be used to make the games more fun for spectators and athletes alike. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

We dive into the phenomenon of Rush Talk on TikTok and how it relates to back-to-school as a whole.We talk RushTok, Gymshark is getting it right and the Gen-X and silver generation opportunities during this season.A fun one. Hope you enjoy it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

In this episode, Kirsten Ludwig and Chris Danton discuss the viral trend of ‘Demure’ on TikTok and its crossover to other platforms like LinkedIn with special guest, TikTok expert, Sara McCord.They explore the factors that contributed to its rapid spread and big-picture takeaways for brands. They also discuss the changing dynamics of social media platforms and how brands can adapt to the fast-paced nature of trends. They wrap it up with some speculation about the future of Jools Lebron and the potential for her to bridge into social advocacy, new chapters and more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

Hi,This week on the podcast we get into one of my favorite topics: intergenerational marketing.In the letter, I wrote about the massive rise in people moving in with their parents. This shift has been happening for a while but marketers have yet to truly capitalize on what it means.So we dig in.0:29 - Moms are the best roomies1:56 - The power of Gen-X’s free income and how their spending will shift4:13 - Cross-generational influence—the influence is going both ways. 7:12 - The standard for '‘elder’ products is shifting dramaticallyAfter that, we get into a few other fun topics from the letter.8:40 - Private label popularity10:48 - Women’s health shakeup and opportunity12:56 - Resolve’s brick-and-mortar in Aspen16:12 - How Madison Reed could be having more funThat’s all, folx.- ChrisYou can also listen to these on Apple and Spotify if that’s your jam. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com

Hi all,This week on the podcast we get into the power of your brand and how it can all slip away if you aren’t careful.We also discuss who’s winning brand-wise at the Paris Olympics and what to consider moving into the LA28 games.And finally the rise of private-label brands.2:35 - Why SouthWest should be looking at Nike for lessons.6:09 - The ROI on ‘brand’7:53 - How Hoka and On benefited from Nike’s misstep12:22 - The difference between Paris and LA and what it means for activations at the LA28 games13:58 - Pendulum swings in trends, how to find what works for your brand16:06 - Ulta wants the Alphas. Can private-labels win?18:82 - The difference between well-branded private-label and ‘basics’ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ingoodco.substack.com